7+ years experience in Igaming, and many different angles of expertise shape my profile, spanning between senior roles as Casino Operations Manager and B2B Manager for third party Gaming Providers. ✅Full P&L responsibility over T1 accounts about £6M ggr as B2B key account manager for Extreme and as BDM for Pragmatic ✅Performance ownership working for a Multi-brands operator (totowinbet.com) as head of casino operations and B2B development. ✅Managed a team of 7 people ✅Coaching and Communication Enthusiast ✅Data-driven with a business analysis background
That and not only make me the perfect fit for anyone looking for a leader to coach commercial teams towards success .
I'm managing a team of AMs and I'm involved in the product strategy development and placement. I'm overall responsible for the functional P/L. I'm setting targets and promotional budgets for the team, ensuring maximum customer engagement of both clients and their customers.
Company Description
Tom Horn Gaming is a casino software supplier with more than 10 years of experience of providing real money gambling solutions across international markets. The Portfolio of casino games includes an extensive collection of cross-platform video slots and boasts a multitude of features and promotional tools, as well as a wide variety of themes. It also offers eye-catching graphics and engaging maths models, which have been carefully developed to suit players in international markets. The company boasts a considerable experience in land-based environment, which allowed to deliver highly-engaging Online content that players want to play nowadays when the online transition is almost fully completed . Tom Horn holds licences in the UK, Sweden, Malta, Latvia, Lithuania, Belarus, Portugal, Spain.
ACHIEVEMENTS:- Contributed to the legal evaluation of the business within markets with uncertain regulation and compliance
Opened 2 new markets for the company
Signed and brought live a T1 client, a T2, and couple of T3 in just few months before accepting a new challenge
Company Description
Enteractive - B2B Service Provider Enteractive is a Swedish provider which main focus is to strengthen customer lifecycle profitability through telemarketing services and advisory.
Pragmatic Play - Pragmatic Play - B2B multi-product provider
Since June 2018
Sliema
Malta
Developing strategic plans to achieve and maximize sales targets and expand the customer base, as well as maintaining strong, long-lasting customers-
Renegotiating commercials
Regularly update activity information and pipeline for management reporting
Proactively looking for business development opportunities during gaming shows, private events and reactivating existent leads in negotiation phase
Be the main contact for the business allocated, managing all aspects of the relationships at both commercial and technical levels till the launch, using the best resources available
ACHIEVEMENTS:Prospected and onboarded:6 new casino clients3 new live casino clientsSuccessfully renegotiated10 casino deals (two T1 clients)Business added value:over 1 million GGR
Novomatic group - Extreme Live Gaming ELG (Live casino B2B Provider)
February 2018
to June 2018
Producing gap analysis and weekly reports in order to evaluate the product growth and the performance across all the accounts
Constantly looking for business development opportunities, prospecting, attending events, assisting the CCO during the product presentation
Benchmarking based on client's feedback and product assessment
Mantaining close relationships with the allocated B2B clients
Up-selling the existing clients for new products and premium offerings. Working with them to broaden product footprint within their business
Taking part in the game development process as well as development of the branding strategy
ACHIEVEMENTS: prospected and on-boarded one of the main clients which increased Extreme overall GGR by 15%Managed the clients during the transition of the product between Novomatic and Pragmatic Play ownership
Novomatic group - Extreme Live Gaming ELG (Live casino B2B Provider)
August 2017
to February 2018
Establishing trust and relationships with key clients(Betsson, Leovegas, Mrgreen etc.) influencers and decision makers
Working to get the premium onsite positioning and new games released quickly on clients’ sites
Delivering client revenues in line with company forecasts
Producing weekly reports on client performance, opportunities & issues and other reports as requested
Liaising with Novomatic Product team as well as other internal departments to effectively respond to clients’ inquiries and concerns, and to communicate feedback on client requirements, preferences, and value-added features.
ACHIEVEMENTS: average 5% grow per month of the main accounts during my management
Following all the process of the product's implementation, fostering the communication in-between departments
Attending all the gaming shows as representative of the company
Working closely with external providers to ensure maximum product availability is achieved
Developing new business opportunities with existing clients by promoting company products and services
Achievements: - Doubled Casino performances adding new providers (Netent, Evolution, Betsoft, Gameart) and leading the Promo team - Increased sports GGR by 80% in 1 year by launching IS platform and optimizing the product frontend along all the whitelabels.- Succesfully negotiated deals with top casino providers- Assured all internal processes were followed through by the team- Led a project in order to redefine the customer journey to improve our acquisition, raising our SEO ranking, creating deals with websites, building back links.- Launched Revsharix, a dedicated affiliation program with Income Access, created Promos and planned prize rewards for affiliate which improved VIP acquisition and retention for Latam- Defined roadmap for supplier integrations and platform developments
Providing guidance to staff in resolving operational issues and problems
Assuring resources assignment, work allocation, training development and performance assessment were accomplished in timely manner
Checking customers' product pain points and wish list; understanding priorities and necessity, ensuring that these are shared with related stakeholders, and following up regarding our product planning and scheduling
Developing and implementing plans to improve operational e ffectivenes and efficiency
Taking part to the recruitment of new members of the AM team
ACHIEVEMENTS: I conceived and managed the post sales procedures and the on-boarding for all our operators
In charge as a specialist of a project to obtain ISO14001For Enel Engineering and innovation, remaining aligned with the regulatory compliances and promoting marketing campaigns.
Cooperation with the industrial discrict of Siena and Arezzo helping to create the corporate marketing plan for the virtuous economy and the green technological development.
