Branding & Innovation consultant @ June Marketing — coralie schaefer

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Experiences

Firm :
1. Communications & commercial strategy design
2. Content producing and communications media and tools development
- Design and development of the website and editorial productions (Newsletter, catalog, brochure, commercial documents & pitch)
- Development of New Moon visibility on the web
1. Commercial development
  Prospection (online, meetings...)
Clients :
Consulting services focus on strategic planning, consumer research and disruptive innovation
1. Strategic innovation
  > References : GH Mumm, Bourjois
- Unlock fresh insights into emerging needs, beliefs and behaviors through a combination of trends analysis and qualitative research
- Identify innovation platforms
- Stretching thinking to generate breakthrough ideas thanks to creative stimuli and workshops facilitation
- Concepts writing and recommendations for implementation
1. Forsight strategy
  > Reference : Chanel
- Identify drivers of change on a market through a combination of future trends analysis, semiotics, experts interviews and co-creation groups
- Define a strategic vision thanks to forsight workshops
1. Trends activation
  > Reference : PSA
- Detect strategic trends or communication drivers on a market
- Bring the trends/ drivers framework to life through moodboards, qualitative and quantitative evidence
- Identify the specific implications on a business and provide recommendations