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coralie schaefer

Audience specialist / Strategic Planner

coralie schaefer
Paris
Professional Status
Employed
Available
About Me
Strategic planner specialised in targeting strategy, audience qualification and profiling, brand territory and content development
Resume created on DoYouBuzz
  • Exploratory, concepts, packagings and communications surveys
    Clients : Pernod Ricard, Ferrero, Johnson&Johnson, Orangina Schweppes, Vania, Bongrain, P&G, l’Oréal, MSF, etc...
    1. Understanding of the brand issues and objectives
    • Methodology design and project writing
    1. Research management
    • Consumers recruitment
    • Online platforms, groups, interviews moderation
    1. Presentation of marketing recommendations, facilitation of the results appropriation and participation to the creative briefs