Working closely with the research and development team on a Facebook campaign tool for marketers. Developing the integrated Personas library based on a "universal" way to segment Facebook audience inspired by psychographic typologies, Jung archetypes and personality tests
Working closely with the media and creative teams to develop Facebook campaign for clients :
Identify, understand and profile target audiences
analysing clients and prospects, consumers and buyers combining various data sources
identifying target audiences
qualifying them - socio-demo, personality, way of life, context, needs, expectations, challenges, solutions, touch points
developing custom personas
unlocking insights and providing creative guidelines
