coralie schaefer
Audience specialist / Strategic Planner
Paris
Professional Status
Employed
Available
About Me
Strategic planner specialised in targeting strategy, audience qualification and profiling, brand territory and content development
Audience Specialist / Strategic Planner
Armstrong
Since 2015
Full-time
Paris
France
- Working closely with the research and development team on a Facebook campaign tool for marketers.
Developing the integrated Personas library based on a "universal" way to segment Facebook audience inspired by psychographic typologies, Jung archetypes and personality tests - Working closely with the media and creative teams to develop Facebook campaign for clients :
- Identify, understand and profile target audiences
- analysing clients and prospects, consumers and buyers combining various data sources
- identifying target audiences
- qualifying them - socio-demo, personality, way of life, context, needs, expectations, challenges, solutions, touch points
- developing custom personas
- unlocking insights and providing creative guidelines
- Identify, understand and profile target audiences
- Strategic Planning :
- Brand positioning
- Communication platform
- Brand book
- Workshop monitoring
- Creative briefs
- Audience and media planning
- Brand positioning
Branding & Innovation consultant
June Marketing
2012
to 2014
Full-time
Levallois-Perret
- Firm :
- Communications & commercial strategy design
- Content producing and communications media and tools development
- Design and development of the website and editorial productions (Newsletter, catalog, brochure, commercial documents & pitch)
- Development of New Moon visibility on the web
- Commercial development
Prospection (online, meetings...)
- Communications & commercial strategy design
- Clients :
Consulting services focus on strategic planning, consumer research and disruptive innovation
- Strategic innovation
> References : GH Mumm, Bourjois
- Unlock fresh insights into emerging needs, beliefs and behaviors through a combination of trends analysis and qualitative research
- Identify innovation platforms
- Stretching thinking to generate breakthrough ideas thanks to creative stimuli and workshops facilitation
- Concepts writing and recommendations for implementation
- Forsight strategy
> Reference : Chanel
- Identify drivers of change on a market through a combination of future trends analysis, semiotics, experts interviews and co-creation groups
- Define a strategic vision thanks to forsight workshops
- Trends activation
> Reference : PSA
- Detect strategic trends or communication drivers on a market
- Bring the trends/ drivers framework to life through moodboards, qualitative and quantitative evidence
- Identify the specific implications on a business and provide recommendations
- Strategic innovation
Market Research Analyst
June Marketing
2010
to 2012
Full-time
Levallois-Perret
- Exploratory, concepts, packagings and communications surveys
Clients : Pernod Ricard, Ferrero, Johnson&Johnson, Orangina Schweppes, Vania, Bongrain, P&G, l’Oréal, MSF, etc... - Understanding of the brand issues and objectives
- Methodology design and project writing
- Research management
- Consumers recruitment
- Online platforms, groups, interviews moderation
- Presentation of marketing recommendations, facilitation of the results appropriation and participation to the creative briefs
- Understanding of the brand issues and objectives
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Targeting analysis
Expert
-
Audience profiling
Expert
-
Sociology
Advanced
-
Psychology
Advanced
-
Personas development
Expert
-
Consumer insights
Expert
-
Focus group facilitation
Advanced
-
Competitive Analysis
Expert
-
Content Strategy
Expert
-
Media Planning
Good
-
Content development
Advanced
- Strategic planning
-
Workshop Facilitation
Advanced
-
Innovation
Advanced
-
Concept development
Expert
-
Trends analysis
Expert
-
Prospective
Good
-
Social strategy
Advanced
-
Acquisition Strategy
Good
-
Social content
Advanced
-
Social media marketing
Expert
