9 years of experience, including several abroad, brought me a great deal of autonomy and solid B2C e-commerce expertise. My strength is to combine digital & e-commerce expertise with marketing & communication skills. Additionally, I mix creativity and analytical abilities, and demonstrate rigor and dynamism.
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Internal communication • Managed and improved new intranet Front & Back Office, • Wrote articles and conducted interviews, • Gave internal training sessions for new extranet's users, • Worked on extranet newsletter's conception.
Swiss Life Foundation • Contributed to web and social media positionning, • Organized events dedicated to Swiss Life Foundation
Company Description
Swiss Life offers for both individuals and corporations a variety of policies including disability insurance, accident insurance as well as annuity insurance and life insurance. The firm's headquarters are in Zurich.
