9 years of experience, including several abroad, brought me a great deal of autonomy and solid B2C e-commerce expertise. My strength is to combine digital & e-commerce expertise with marketing & communication skills. Additionally, I mix creativity and analytical abilities, and demonstrate rigor and dynamism.
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Please, feel free to contact me: ginisty.claire@gmail.com
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Please, feel free to contact me: ginisty.claire@gmail.com
Digital Marketing Manager
JTI
August 2017
to January 2021
Full-time
Paris
France
- E-commerce Manager
In a very challenging legal context, I launched the online selling business activity of the company on the French market. This was made possible by achieving the following objectives :
• Defining digital strategies for e-shop & marketplaces and roadmap, with volume forecast, PnL & budget allocation.
• Driving online volumes via user journey optimization, digital marketing activations (campaigns) & product portfolio management (launches.)
• Steering e-commerce performances by defining KPIs to assess & monitoring them via regular reports.• Generating brand awareness by activating the most impactful levers and supervising content creation.
• Team creation and management of 3 full-time consultants (with skills upgrade) & coordination of 4 specialized agencies.
Main projects: e-shop & Amazon launch, new digital acquisition & retention channels opening (SEO, social media, newsletters, influencers, loyalty program, blog, e-mailing CRM.)
Detailed Description
- Digital Strategy · Search Engine Optimization (SEO) · Content Management Systems (CMS) · Service Delivery · Stakeholder Management · Customer Engagement · Coordinating Tasks · Analytical Skills · Social Media Communications · Budgeting · Communication · Forecasting · Customer Relationship Management (CRM) · Strategy · Teamwork · Customer Journeys · Campaign Management · English
