9 years of experience, including several abroad, brought me a great deal of autonomy and solid B2C e-commerce expertise. My strength is to combine digital & e-commerce expertise with marketing & communication skills. Additionally, I mix creativity and analytical abilities, and demonstrate rigor and dynamism.
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Please, feel free to contact me: ginisty.claire@gmail.com
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Please, feel free to contact me: ginisty.claire@gmail.com
Digital Marketing Manager
JTI
February 2021
to July 2022
Cologne
Germany
- Digital Marketing Manager
After succeeding at my job on the French market, I was then solicited to carry out a similar mission in the German market as part of the launch of a new product category.
• Defining launch strategy of a new product category for online channels with acquisition & retention approaches.
• Maximizing consumer experience from awareness to advocacy, by identifying personas and proposing key actions & messages.
• Implementing digital eco-system & consumer data platform across touchpoints and reducing the gap between on&offline.
Main projects: website & loyalty program, media plan & e-acquisition, content definition & SEM, retention & CRM plan.
Detailed Description
- Digital Strategy · Search Engine Optimization (SEO) · Content Management Systems (CMS) · Service Delivery · Stakeholder Management · Customer Engagement · Coordinating Tasks · Analytical Skills · Social Media Communications · Budgeting · Communication · Forecasting · Customer Relationship Management (CRM) · Strategy · Teamwork · Customer Journeys · Campaign Management · English
