9 years of experience, including several abroad, brought me a great deal of autonomy and solid B2C e-commerce expertise. My strength is to combine digital & e-commerce expertise with marketing & communication skills. Additionally, I mix creativity and analytical abilities, and demonstrate rigor and dynamism.
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Developing commercial solutions on French market (Social commerce): • Creating new buying experiences (multiplatform applications) with the digital partner (requirements, concept, specifications, design, test, media planning.) • Organizing and promoting commercial campaigns in association with display and emailing teams.
Deploying Air France Social Media efficiency and expertise worldwide: • Leading and coordinating an internal network (60 co-workers) in order to assist the 75 international Air France’s markets (tools trainings, assisting in the definition and launching of local campaigns.)
Enhancing Air France’s products, services and brand (Digital Marketing): • Managing clients and prospects' communities on social media (5 million fans - 8 platforms.) • Creating adapted contents, organizing editorial plan with Communication Department.
Highlighting “Customer care on social media” service (Customer): • Set up and kept up with digital communication plan
Event & Content creation • Social Media coverage for the exhibition Air France, France is in the Air. • Support of 'AF wifi' project (First Air France flight with Wifi on board) • Internal event organization
