9 years of experience, including several abroad, brought me a great deal of autonomy and solid B2C e-commerce expertise. My strength is to combine digital & e-commerce expertise with marketing & communication skills. Additionally, I mix creativity and analytical abilities, and demonstrate rigor and dynamism.
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Please, feel free to contact me: ginisty.claire@gmail.com
Between 2017 and 2020, I created the e-commerce hub of a company facing the need for deep changes in a very challenging legal context. From the launch of the e-shop and marketplaces to the definition of the editorial line, including the opening and activation of available acquisition channels, I steered the digital marketing strategy, increasing the online revenue share from 1% to 11% of total revenue. I was then solicited in 2021 to carry out a similar mission in the German market as part of the launch of a new product category.
My main strengths to succeed my missions are a thorough knowledge of web marketing levers, a taste for innovation and strong creativity, and excellent relational and management skills, including in an international context.
Please, feel free to contact me: ginisty.claire@gmail.com
Digital Marketing Manager
JTI
February 2021
to July 2022
Cologne
Germany
- Digital Marketing Manager
After succeeding at my job on the French market, I was then solicited to carry out a similar mission in the German market as part of the launch of a new product category.
• Defining launch strategy of a new product category for online channels with acquisition & retention approaches.
• Maximizing consumer experience from awareness to advocacy, by identifying personas and proposing key actions & messages.
• Implementing digital eco-system & consumer data platform across touchpoints and reducing the gap between on&offline.
Main projects: website & loyalty program, media plan & e-acquisition, content definition & SEM, retention & CRM plan.
Detailed Description
- Digital Strategy · Search Engine Optimization (SEO) · Content Management Systems (CMS) · Service Delivery · Stakeholder Management · Customer Engagement · Coordinating Tasks · Analytical Skills · Social Media Communications · Budgeting · Communication · Forecasting · Customer Relationship Management (CRM) · Strategy · Teamwork · Customer Journeys · Campaign Management · English
Digital Marketing Manager
JTI
August 2017
to January 2021
Full-time
Paris
France
- E-commerce Manager
In a very challenging legal context, I launched the online selling business activity of the company on the French market. This was made possible by achieving the following objectives :
• Defining digital strategies for e-shop & marketplaces and roadmap, with volume forecast, PnL & budget allocation.
• Driving online volumes via user journey optimization, digital marketing activations (campaigns) & product portfolio management (launches.)
• Steering e-commerce performances by defining KPIs to assess & monitoring them via regular reports.• Generating brand awareness by activating the most impactful levers and supervising content creation.
• Team creation and management of 3 full-time consultants (with skills upgrade) & coordination of 4 specialized agencies.
Main projects: e-shop & Amazon launch, new digital acquisition & retention channels opening (SEO, social media, newsletters, influencers, loyalty program, blog, e-mailing CRM.)
Detailed Description
- Digital Strategy · Search Engine Optimization (SEO) · Content Management Systems (CMS) · Service Delivery · Stakeholder Management · Customer Engagement · Coordinating Tasks · Analytical Skills · Social Media Communications · Budgeting · Communication · Forecasting · Customer Relationship Management (CRM) · Strategy · Teamwork · Customer Journeys · Campaign Management · English
Digital communication and PR - Freelance
True Sailor
June 2016
to December 2016
- Digital communication and PR - Freelance
During my one-year world tour, I worked remotely (freelance & digital nomad) for the young company True Sailor.
My missions were advising in brand positioning and deployment thanks to:
• defining and setting the E-Mailing and Social Media strategy
• managing the PR campaign
Company Description
True Sailor is the first french booking platform for sailing holidays and events. ⛵️
Company website
Social Media Project Manager
Air France
January 2013
to December 2014
Full-time
Paris
France
- Social Media Project Manager
Developing commercial solutions on French market (Social commerce):
• Creating new buying experiences (multiplatform applications) with the digital partner (requirements, concept, specifications, design, test, media planning.)
• Organizing and promoting commercial campaigns in association with display and emailing teams. - Deploying Air France Social Media efficiency and expertise worldwide:
• Leading and coordinating an internal network (60 co-workers) in order to assist the 75 international Air France’s markets (tools trainings, assisting in the definition and launching of local campaigns.) - Enhancing Air France’s products, services and brand (Digital Marketing):
• Managing clients and prospects' communities on social media (5 million fans - 8 platforms.)
• Creating adapted contents, organizing editorial plan with Communication Department. - Highlighting “Customer care on social media” service (Customer):
• Set up and kept up with digital communication plan - Event & Content creation
• Social Media coverage for the exhibition Air France, France is in the Air.
• Support of 'AF wifi' project (First Air France flight with Wifi on board)
• Internal event organization
Communication Officer
SwissLife
March 2012
to December 2012
Apprenticeship
Paris
France
- Communication Officer
Internal communication
• Managed and improved new intranet Front & Back Office,
• Wrote articles and conducted interviews,
• Gave internal training sessions for new extranet's users,
• Worked on extranet newsletter's conception. - Swiss Life Foundation
• Contributed to web and social media positionning,
• Organized events dedicated to Swiss Life Foundation
Company Description
Swiss Life offers for both individuals and corporations a variety of policies including disability insurance, accident insurance as well as annuity insurance and life insurance. The firm's headquarters are in Zurich.
4L Trophy - Humanitarian Rally
Huma'n'trip association
January 2013
to February 2013
Student Project
Paris
France
- Made a 10 days humanitarian trip in Morocco for children education.
• Created the "Huma'n'trip" association.
• Managed 9 sponsors relationship.
• Monitored a budget of 8 000 €. - Communication :
• Created 3 videos:
-
http://youtu.be/o5WzOQAFGFg
-
http://youtu.be/PJp_hn2S-kM
-
http://youtu.be/7E1hnGnlXvI
• Raised 1 000 € fund thanks to a crowdfunding campaign: http://fr.ulule.com/4lt-2013/
• Designed, developed and sent 2 newsletters:
-
http://bit.ly/119Ir5h
-
http://bit.ly/1EJTcrK
• Animated a blog: http://humantrip2013.wordpress.com
• Managed a community on Facebook: https://www.facebook.com/HumanTrip4LTrophy2013
• Created a partnership file: http://bit.ly/1f3LaCY
-
http://youtu.be/o5WzOQAFGFg
Chargée de Communication & Community Manager
Weblib
September 2011
to December 2012
Apprenticeship
Paris
France
- External communication:
• Created web content
• Managed public relations. - Internal communication:
• Monitored competitive intelligence
• Wrote internal newsletters.
Company Description
Weblib takes brick-and-mortar stores to the digital age.
Company website
Event Project Trainee
Exclamation Agency, Stella PUBLICIS
May 2010
to July 2010
Internship
Paris
France
- Street marketing & trade fair: Recruited and briefed staff for events, took part in stand conceptions.
President of a Student Association
Corpo SG
October 2009
to April 2010
Volunteer Work
Nancy
France
- Team management, event organization and communication
