Citlalli Rios
CRM Expert
41 years old
Mexico City Area Mexico
Professional Status
Employed
Available
About Me
I started my professional experience working as an english teacher for a small private school.
Then I joined DESC Group as an ANIQ Trainee, performing mainly documentation analysis and preparing reports and charts for the automotive division.
Later, I performed Inside Sales functions, primary quotation process and customer service and consulting, as well as Sales Force support on general activities and interaction with operational areas.
Later on, I was assistant to VP Sales & Mkt where I organized internal/external events for Sales team, Top Customers nationwide and C-level company staff from other countries.
After this, I was the Marketing Manager for the second biggest logistics forwarder with the responsibility to update and enhance the internet, intranet, all print and electronic materials, Logistcs Summit & Expo yearly sponsorship and all sorts of events planning and execution.
I was later also in charge of Commercial Intelligence Center, where we aimed at gaining a better understanding of our target markets, and define better strategies for keeping our current customer portfolio and profits.
Then I entered UTi supporting Sales Director with the alignment of the KPIs and the monitoring of the team's performance and correct and transparent results' reporting, combined with Inside Sales functions.
Now I am in charge of the Sales Administration and monitoring for a national Sales Team, also for a Logistics company with a very recent challenge of migrating the CRM data from a legacy local system to the global corporate CRM.
I feel totally comfortable when working with high level executives, respond very assertive under high pressure or tight deadlines. I can sustain business conversations in English and enjoy analytical and challenging tasks.
Specialties: CRM, Commercial Research, Market Intelligence, Business Strategy, Innovation, Sales Targets definition, Sales Performance, Oracle CRM On Demand, Sugar, QlikView
Then I joined DESC Group as an ANIQ Trainee, performing mainly documentation analysis and preparing reports and charts for the automotive division.
Later, I performed Inside Sales functions, primary quotation process and customer service and consulting, as well as Sales Force support on general activities and interaction with operational areas.
Later on, I was assistant to VP Sales & Mkt where I organized internal/external events for Sales team, Top Customers nationwide and C-level company staff from other countries.
After this, I was the Marketing Manager for the second biggest logistics forwarder with the responsibility to update and enhance the internet, intranet, all print and electronic materials, Logistcs Summit & Expo yearly sponsorship and all sorts of events planning and execution.
I was later also in charge of Commercial Intelligence Center, where we aimed at gaining a better understanding of our target markets, and define better strategies for keeping our current customer portfolio and profits.
Then I entered UTi supporting Sales Director with the alignment of the KPIs and the monitoring of the team's performance and correct and transparent results' reporting, combined with Inside Sales functions.
Now I am in charge of the Sales Administration and monitoring for a national Sales Team, also for a Logistics company with a very recent challenge of migrating the CRM data from a legacy local system to the global corporate CRM.
I feel totally comfortable when working with high level executives, respond very assertive under high pressure or tight deadlines. I can sustain business conversations in English and enjoy analytical and challenging tasks.
Specialties: CRM, Commercial Research, Market Intelligence, Business Strategy, Innovation, Sales Targets definition, Sales Performance, Oracle CRM On Demand, Sugar, QlikView
Sales & Marketing Coordinator
Kuehne + Nagel
September 2007
to July 2011
- Creation and launching of Customer surveys and maintaining customer databases updated.
- Planning and execution of the Marketing budget.
- Look up for providers for promotional items and other materials we might be using along the year.
- Sole contact point for all customers to a national level. I send Official information, new products offers, promotions and event invites. I also address most of the complaints and new leads that get to our general information e-mail.
- National Sales Team yearly event coordination for 3 years.
- Support to Purchase department in corporate image usage and correctness, as well as purchasing print material and supervising the production of any item our logo might be involved in.
- Top Customer Events organization, CEO and members of the Board present.
- Customer Relationship Management Software superuser and auditor
- INTRANET responsible and super user.
- Creation and issuing of Success Cases about important achievements for Mexican Customers.
- Implementing sales campaigns targeting different regions and products of the company
- Getting information sources for the analysis, creation of a Commercial Intelligence Center creating sales leads to a national level
- In charge of Marketing processes, Corporate Image, Public Relations at national level
