Citlalli Rios
CRM Expert
41 years old
Mexico City Area Mexico
Professional Status
Employed
Available
About Me
I started my professional experience working as an english teacher for a small private school.
Then I joined DESC Group as an ANIQ Trainee, performing mainly documentation analysis and preparing reports and charts for the automotive division.
Later, I performed Inside Sales functions, primary quotation process and customer service and consulting, as well as Sales Force support on general activities and interaction with operational areas.
Later on, I was assistant to VP Sales & Mkt where I organized internal/external events for Sales team, Top Customers nationwide and C-level company staff from other countries.
After this, I was the Marketing Manager for the second biggest logistics forwarder with the responsibility to update and enhance the internet, intranet, all print and electronic materials, Logistcs Summit & Expo yearly sponsorship and all sorts of events planning and execution.
I was later also in charge of Commercial Intelligence Center, where we aimed at gaining a better understanding of our target markets, and define better strategies for keeping our current customer portfolio and profits.
Then I entered UTi supporting Sales Director with the alignment of the KPIs and the monitoring of the team's performance and correct and transparent results' reporting, combined with Inside Sales functions.
Now I am in charge of the Sales Administration and monitoring for a national Sales Team, also for a Logistics company with a very recent challenge of migrating the CRM data from a legacy local system to the global corporate CRM.
I feel totally comfortable when working with high level executives, respond very assertive under high pressure or tight deadlines. I can sustain business conversations in English and enjoy analytical and challenging tasks.
Specialties: CRM, Commercial Research, Market Intelligence, Business Strategy, Innovation, Sales Targets definition, Sales Performance, Oracle CRM On Demand, Sugar, QlikView
Then I joined DESC Group as an ANIQ Trainee, performing mainly documentation analysis and preparing reports and charts for the automotive division.
Later, I performed Inside Sales functions, primary quotation process and customer service and consulting, as well as Sales Force support on general activities and interaction with operational areas.
Later on, I was assistant to VP Sales & Mkt where I organized internal/external events for Sales team, Top Customers nationwide and C-level company staff from other countries.
After this, I was the Marketing Manager for the second biggest logistics forwarder with the responsibility to update and enhance the internet, intranet, all print and electronic materials, Logistcs Summit & Expo yearly sponsorship and all sorts of events planning and execution.
I was later also in charge of Commercial Intelligence Center, where we aimed at gaining a better understanding of our target markets, and define better strategies for keeping our current customer portfolio and profits.
Then I entered UTi supporting Sales Director with the alignment of the KPIs and the monitoring of the team's performance and correct and transparent results' reporting, combined with Inside Sales functions.
Now I am in charge of the Sales Administration and monitoring for a national Sales Team, also for a Logistics company with a very recent challenge of migrating the CRM data from a legacy local system to the global corporate CRM.
I feel totally comfortable when working with high level executives, respond very assertive under high pressure or tight deadlines. I can sustain business conversations in English and enjoy analytical and challenging tasks.
Specialties: CRM, Commercial Research, Market Intelligence, Business Strategy, Innovation, Sales Targets definition, Sales Performance, Oracle CRM On Demand, Sugar, QlikView
Sales Administrator
DB Schenker
Since February 2013
- Integrate presentation files for C-level executive meetings
- Support National Sales Team with valuable information and analysis on market, industry, trends, mergers, leads, etc.
- C-level reporting for Regional Analysis on Sales performance, gap analysis, pipeline and country revenues vs target/budget
- Marketing Campaign management
- Sales KPIs monthly and quarterly reporting
- Responsible for training the National Sales Team on CRM adoption
- Customer Database administration and customer survey platform setup
- Definition and alignment of CRM guidelines, policies and reporting
- Lead the legacy CRM migration into the globally deployed Oracle On Demand CRM
- Data Steward and support contact for CRM users
- SugarCRM superuser and subject matter expert
- National Sales Team performance monitoring
