Citlalli Rios
CRM Expert
40 years old
Mexico City Area Mexico
Professional Status
Employed
Available
About Me
I started my professional experience working as an english teacher for a small private school.
Then I joined DESC Group as an ANIQ Trainee, performing mainly documentation analysis and preparing reports and charts for the automotive division.
Later, I performed Inside Sales functions, primary quotation process and customer service and consulting, as well as Sales Force support on general activities and interaction with operational areas.
Later on, I was assistant to VP Sales & Mkt where I organized internal/external events for Sales team, Top Customers nationwide and C-level company staff from other countries.
After this, I was the Marketing Manager for the second biggest logistics forwarder with the responsibility to update and enhance the internet, intranet, all print and electronic materials, Logistcs Summit & Expo yearly sponsorship and all sorts of events planning and execution.
I was later also in charge of Commercial Intelligence Center, where we aimed at gaining a better understanding of our target markets, and define better strategies for keeping our current customer portfolio and profits.
Then I entered UTi supporting Sales Director with the alignment of the KPIs and the monitoring of the team's performance and correct and transparent results' reporting, combined with Inside Sales functions.
Now I am in charge of the Sales Administration and monitoring for a national Sales Team, also for a Logistics company with a very recent challenge of migrating the CRM data from a legacy local system to the global corporate CRM.
I feel totally comfortable when working with high level executives, respond very assertive under high pressure or tight deadlines. I can sustain business conversations in English and enjoy analytical and challenging tasks.
Specialties: CRM, Commercial Research, Market Intelligence, Business Strategy, Innovation, Sales Targets definition, Sales Performance, Oracle CRM On Demand, Sugar, QlikView
Then I joined DESC Group as an ANIQ Trainee, performing mainly documentation analysis and preparing reports and charts for the automotive division.
Later, I performed Inside Sales functions, primary quotation process and customer service and consulting, as well as Sales Force support on general activities and interaction with operational areas.
Later on, I was assistant to VP Sales & Mkt where I organized internal/external events for Sales team, Top Customers nationwide and C-level company staff from other countries.
After this, I was the Marketing Manager for the second biggest logistics forwarder with the responsibility to update and enhance the internet, intranet, all print and electronic materials, Logistcs Summit & Expo yearly sponsorship and all sorts of events planning and execution.
I was later also in charge of Commercial Intelligence Center, where we aimed at gaining a better understanding of our target markets, and define better strategies for keeping our current customer portfolio and profits.
Then I entered UTi supporting Sales Director with the alignment of the KPIs and the monitoring of the team's performance and correct and transparent results' reporting, combined with Inside Sales functions.
Now I am in charge of the Sales Administration and monitoring for a national Sales Team, also for a Logistics company with a very recent challenge of migrating the CRM data from a legacy local system to the global corporate CRM.
I feel totally comfortable when working with high level executives, respond very assertive under high pressure or tight deadlines. I can sustain business conversations in English and enjoy analytical and challenging tasks.
Specialties: CRM, Commercial Research, Market Intelligence, Business Strategy, Innovation, Sales Targets definition, Sales Performance, Oracle CRM On Demand, Sugar, QlikView
Philantropy Coordinator
EXATEC Ontario
Since October 2015
- Organizing and coordinating philanthropic events for the association
Sales Administrator
DB Schenker
Since February 2013
- Integrate presentation files for C-level executive meetings
- Support National Sales Team with valuable information and analysis on market, industry, trends, mergers, leads, etc.
- C-level reporting for Regional Analysis on Sales performance, gap analysis, pipeline and country revenues vs target/budget
- Marketing Campaign management
- Sales KPIs monthly and quarterly reporting
- Responsible for training the National Sales Team on CRM adoption
- Customer Database administration and customer survey platform setup
- Definition and alignment of CRM guidelines, policies and reporting
- Lead the legacy CRM migration into the globally deployed Oracle On Demand CRM
- Data Steward and support contact for CRM users
- SugarCRM superuser and subject matter expert
- National Sales Team performance monitoring
Inside Sales Coordinator
UTi Worldwide Inc.
February 2012
to March 2013
- Getting information sources for the analysis, and conversion into sales leads to a national level
- Specific office support to Mexico Sales Director and Mexico City Sales Manager
- Auditing support on data quality and key performance indicators in preparation for the Monthly Sales Scorecard nationwide
- Supporting National Sales Team in achieving Sales goals through valuable market information, trends analysis, leads and news.
Sales & Marketing Coordinator
Kuehne + Nagel
September 2007
to July 2011
- Creation and launching of Customer surveys and maintaining customer databases updated.
- Planning and execution of the Marketing budget.
- Look up for providers for promotional items and other materials we might be using along the year.
- Sole contact point for all customers to a national level. I send Official information, new products offers, promotions and event invites. I also address most of the complaints and new leads that get to our general information e-mail.
- National Sales Team yearly event coordination for 3 years.
- Support to Purchase department in corporate image usage and correctness, as well as purchasing print material and supervising the production of any item our logo might be involved in.
- Top Customer Events organization, CEO and members of the Board present.
- Customer Relationship Management Software superuser and auditor
- INTRANET responsible and super user.
- Creation and issuing of Success Cases about important achievements for Mexican Customers.
- Implementing sales campaigns targeting different regions and products of the company
- Getting information sources for the analysis, creation of a Commercial Intelligence Center creating sales leads to a national level
- In charge of Marketing processes, Corporate Image, Public Relations at national level
Sales Assistant
Kuehne + Nagel
November 2005
to September 2007
- Events organization for all areas of the company, internal and external.
- Consignee Sales Trip organizing for Sales Executives from our trade partners during their stays in Mexico.
- VP Sales & Marketing support on the administrative functions and activities as well for planning of trips and executive events.
- Supporting on documenting of processes during the Sales Reengineering Nationwide
Inside Sales
Kuehne + Nagel
November 2005
to January 2007
- Support Sales Staff with Quotations and CRM updates.
- Communication with Operational staff for transitioning and implementation of new accounts and rates updates.
- Quotations for C-E categories Customers.
Volunteer / Emergency Medical Technician
URGEMED
January 2005
to January 2007
- I provided support to the volunteers' team in cleaning up the ambulance, organize trainings and helping during courses.
- Got a Certification as Emergency Medical Technician (EMT) from this Non-Profit Organization.
International Commerce Trainee
DESC
January 2004
to December 2004
- General administration activities.
- Origin Certificates revision and analysis.
- Information analysis and registry of the Auto parts Industry Imports into Mexico in order for the Directors to take Business and strategic decisions.
English Teacher
Escuela de Inglés Washington
January 2002
to December 2002
- Got a Certified Diploma as English Teacher and imparted English courses to people at different levels and ages.
