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Christopher Carswell

Integration Architect Manager

Christopher Carswell
40 years old
Driving License
Auckland (1023) New Zealand
Professional Status
Employed
Open to opportunities
About Me
I am an enthusiastic tech junkie with a passion in online technologies. Having over a decade of experience in online marketing, I love designing and implementing functional solutions for my clients using a holistic consumer-first approach.

I am an email marketing solutions guru with extensive hands-on experience in platform integrations between Marketing Cloud, Adobe, Google Analytics, MSCRM and Salesforce Sales Cloud as well as custom integrations with bespoke systems.

I love to get my hands dirty with development (Serverside Javascript, JQuery, AMPscript, Node.js) and am passionate about effective user experiences.

Creator of the the open source project - AMPscript Beautifier (https://github.com/ccarswell/ampscript-beautifier)
Resume created on DoYouBuzz
  • Responsible for migrating of all Email and SMS communications from bespoke platforms to Salesforce Marketing Cloud for the largest online casino brands in the world (Belle Rock Group, The Palace Group, Clickfun, Giggle Bingo).
  • Development of tools using ServerSide Javascript, REST/SOAP API, AMPscript and SQL to save thousands of man hours for my team. Tools include: Content Management Portal (allowing us to create/retrieve content en-masse out of Marketing Cloud), Automation Portal, User Initiated Sends Portal & Enhanced Send Preview Tool.
  • IP address reputation management (over 20 IPs) and ReturnPath certification, ensuring high Inbox Deliverability for over 15 brands
  • Co-ordination of projects between Business, Development, Product Owners and Business Intelligence, ensuring our projects succeed on time
  • Go-to person for all Salesforce Marketing Cloud related projects, training and troubleshooting
  • Key Casino Brands: Jackpot City, Gaming Club, Spin Palace