Christopher Carswell
Integration Architect Manager
40 years old
Driving License
Auckland (1023) New Zealand
Professional Status
Employed
Open to opportunities
About Me
I am an enthusiastic tech junkie with a passion in online technologies. Having over a decade of experience in online marketing, I love designing and implementing functional solutions for my clients using a holistic consumer-first approach.
I am an email marketing solutions guru with extensive hands-on experience in platform integrations between Marketing Cloud, Adobe, Google Analytics, MSCRM and Salesforce Sales Cloud as well as custom integrations with bespoke systems.
I love to get my hands dirty with development (Serverside Javascript, JQuery, AMPscript, Node.js) and am passionate about effective user experiences.
Creator of the the open source project - AMPscript Beautifier (https://github.com/ccarswell/ampscript-beautifier)
I am an email marketing solutions guru with extensive hands-on experience in platform integrations between Marketing Cloud, Adobe, Google Analytics, MSCRM and Salesforce Sales Cloud as well as custom integrations with bespoke systems.
I love to get my hands dirty with development (Serverside Javascript, JQuery, AMPscript, Node.js) and am passionate about effective user experiences.
Creator of the the open source project - AMPscript Beautifier (https://github.com/ccarswell/ampscript-beautifier)
Business & Technology Integration Architect Manager
Accenture New Zealand
Since February 2018
- Delivery lead for large Salesforce Marketing Cloud engagements including offshore and onshore resources for all Australia/New Zealand projects
- Solution Architect lead for all Salesforce Marketing Cloud Australia/New Zealand projects
- Business Development lead for all Salesforce Marketing Cloud Australia/New Zealand proposals
- Lead mentor and skills development for Salesforce Marketing Cloud practice Australia/New Zealand
- Key Clients: Fonterra, AMP, News Corporation, TupuToa
Solutions Consultant
Marketing Impact Ltd
August 2016
to January 2018
Full-time
Auckland
New Zealand
- Consulting and assisting clients on building effective digital offerings from internal adoption through to customer communications
- Team expert on Journey Builder consulting and implementation
- Solutions architecture and integration of custom systems (Sales Cloud, SAP etc.)
- Educate prospects and clients through webinars, on-site training presentations and demonstrations
- Prepare and deliver effective custom demonstrations using customer data
- Assist with completion and review of requests for proposals and information (RFP's and RFI's)
- Provide coverage, education, and application expertise by attending client/prospect roundtables conferences and other events
- Custom solution development using SSJS/SQL/AMPscript e.g custom profile centres
- Deliver relevant and pertinent demonstrations of all Marketing Cloud modules based on prospect needs
- Complete ROI analysis for prospective clients
- Keep current on new product functionality and best practices
- Perform needs analysis calls on prospective clients to thoroughly and accurately understand their challenges
- Partner with Sales team through answering prospect technical questions
- Key Clients: My Food Bag/Bargain Box, Farmers, Kiwibank, Masterpet, Wellington Airport, Formica, House Of Travel, Trust Power
Bulk Communications Salesforce Marketing Cloud Specialist
Digital Outsource Services (Pty) Ltd
December 2014
to August 2016
Full-time
Cape Town
South Africa
- Responsible for migrating of all Email and SMS communications from bespoke platforms to Salesforce Marketing Cloud for the largest online casino brands in the world (Belle Rock Group, The Palace Group, Clickfun, Giggle Bingo).
- Development of tools using ServerSide Javascript, REST/SOAP API, AMPscript and SQL to save thousands of man hours for my team. Tools include: Content Management Portal (allowing us to create/retrieve content en-masse out of Marketing Cloud), Automation Portal, User Initiated Sends Portal & Enhanced Send Preview Tool.
- IP address reputation management (over 20 IPs) and ReturnPath certification, ensuring high Inbox Deliverability for over 15 brands
- Co-ordination of projects between Business, Development, Product Owners and Business Intelligence, ensuring our projects succeed on time
- Go-to person for all Salesforce Marketing Cloud related projects, training and troubleshooting
- Key Casino Brands: Jackpot City, Gaming Club, Spin Palace
Salesforce Marketing Cloud Solutions Architect
Acceleration (WPP)
March 2014
to December 2014
Full-time
Cape Town
South Africa
- Consult, develop and deploy API (REST, SOAP), Javascript and MSSQL integrated projects on an enterprise level
- Lead SFMC integration consultant with the following technologies: MSCRM 2011/2013, Salesforce, Adobe Web Analytics, Google Analytics
- Lead consultative engagements with marketing focused business teams to define and implement their technical and business related communication needs
- Identification of project risks and presenting alternatives for alleviation or resolution
- On-Site and virtual client engagements (workshops, training, solution implementations)
- Key Clients:
UK: Microsoft (Nokia), KLM, Northern & Shell, Boots, Communisis.
EMEA: Leica, Brack, Axciom
Dubai: Triperna
US: Bell, Accuweather, Mary Kay
ZA: Coronation, Shoprite Checkers Group, Woolworths, Home Choice
Detailed Description
- Notable Clients (UK):
• KLM
• Boots
• Avnet
• Investing.com
• Simply business
• Wonga.com
• Lyoness
Notable Clients (US):
• Accuweather
Company Description
Acceleration has been a member of the WPP Group since July 2012
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Google
• Omniture
• Boomi
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Omniture
• Boomi
Company website
Salesforce Marketing Cloud Senior Technical Producer
Acceleration (WPP)
May 2012
to March 2014
Full-time
Cape Town
South Africa
- On-site international enterprise consultative engagements
- Implementation of solutions and managing internal and external resources
- Server Side Javascript, SQL implementation and testing
- Specialization with 3rd party application integrations (Salesforce.com & Omniture SiteCatalyst)
- Building of template-based emails, utilizing scripting language (AMPScript), automation and database tools to execute campaigns/projects
Detailed Description
- The Implementation Consultant works to implement new Email Marketing accounts, as well as deliver on standardized and custom projects. Responsibilities include: technical, marketing and business related requirements gathering as well as the effective interaction with a cross functional services team and successful solution rollout.
- Key Requirements:
• Ability to lead and effectively manage technical discussions
• Knowledge of online software applications (Omniture, Salesforce.com)
• Ability to work effectively in a fast paced, entrepreneurial environment
• Experience with programming languages
• Experience with SQL and relational databases (MSSQL, mySQL)
• Web Development experience (HTML, CSS, XML) - Notable Clients (South Africa):
• Woolworths
• Shoprite Checkers
• Computicket
• South African Tourism
• Coronation Fund Management
• College Campus - Notable Clients (UK):
• Communisis
• Nationwide Building Society - Notable Clients (US):
• Bridgepoint Education
• Cornerstone Therapeutics
• NRG Energy
Company Description
Acceleration has been a member of the WPP Group since July 2012
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Google
• Omniture
• Boomi
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Omniture
• Boomi
Company website
Salesforce Marketing Cloud Implementation Consultant - Buenos Aires
Acceleration (WPP)
May 2010
to May 2012
Full-time
Buenos Aires
Argentina
- Leading of consultative engagements with marketing focused business teams defining and implementing their technical and business related communication needs
- Specialization with 3rd party application integrations (Salesforce.com & Omniture)
- Delivering actionable frameworks aligning a client’s business needs to that of the technical solution
- Creation of documentation accurately describing the business and technical requirements clients including the technical solution
- Building of template-based emails, utilizing scripting language (AMPScript), automation and database tools to execute campaigns/projects
- On-site and web based training of clients on effective management of ExactTarget
Detailed Description
- The Implementation Consultant works to implement new Email Marketing accounts, as well as deliver on standardized and custom projects. Responsibilities include: technical, marketing and business related requirements gathering as well as the effective interaction with a cross functional services team and successful solution rollout.
- Key Requirements:
• Ability to lead and effectively manage technical discussions
• Knowledge of online software applications (Omniture, Salesforce.com)
• Ability to work effectively in a fast paced, entrepreneurial environment
• Experience with programming languages
• Experience with SQL and relational databases (MSSQL, mySQL)
• Web Development experience (HTML, CSS, XML) - Notable Clients (US - Enterprise):
• Tommy Hilfiger
• AARP
• Pawngo
• Microsoft
• American Civil Liberties Union
• Bell Mobility
• Benesure
• Bell Mobility
• Cassidy Turley
• Gannett Corporation - Notable Clients (US - SME):
• Grubhub.com
• Scholar's Choice
• American Signature Furniture
• Coolibar
• Shoebacca.com
• Enstream
• Hardin Memorial Hospital
• Napastyle
• Rosetta
• Pinnacle Security
Company Description
Acceleration has been a member of the WPP Group since July 2012
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Google
• Omniture
• Boomi
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Omniture
• Boomi
Company website
Aprimo Marketing Resource Management (MRM) Technical Consultant
Acceleration (WPP)
November 2009
to May 2010
Full-time
Cape Town
South Africa
- Scoping out of long term online marketing management solutions
- On-site and Web Based training sessions (EU, USA)
- Planning and integration with 3rd party systems (Salesforce.com, ExactTarget)
- Workflow management of marketing operations between multiple company divisions
Detailed Description
- Notable Client:
• General Electric
Company Description
Acceleration has been a member of the WPP Group since July 2012
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Google
• Omniture
• Boomi
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Omniture
• Boomi
Company website
Email Technical Account Manager
Acceleration (WPP)
April 2008
to November 2009
Full-time
Cape Town
South Africa
- Scoping, co-ordination and implementation of technical services projects including client setup and enablement projects)
- Business analysis based on client requirements
- Custom scripting for DREAM, DREAMmail, JavaScript, ExactTarget AMPscript, PHP and Perl
- Custom campaign deployments
- HTML/CSS/AMPscript development
Detailed Description
- As an Email Technical Specialist I managed the technical aspects of the client account. I specifically dealt with email technical services projects, new client setups, implementations and the more advanced and technical support queries that may have arisen.
- Spearheaded numerous technical ventures for client consumption:
• Surveys
• e-Voucher system - Notable Clients (UK & US):
• Proctor & Gamble
• Financial Engines
• Yves Rocher
• Tesco
• Skype
• BEHR
• The Email Company
• Fidelity
• Marriot Hotels
• Zazzle - Notable Clients (SA):
• Shoprite Checkers
• Woolworths
Company Description
Acceleration has been a member of the WPP Group since July 2012
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Google
• Omniture
• Boomi
Acceleration is the leading provider of digital marketing services such as consulting, systems integration and technology services for the digital marketing, publishing and advertising industries. With over a decade of experience in integrated solutions for the marketing technology field, they have a breadth and depth of experience that is unrivaled.
Acceleration's Partners include:
• ExactTarget
• Epsilon
• DoubleClick
• Omniture
• Boomi
Company website
System Administrator
Pixeltree Technologies
November 2006
to March 2008
Full-time
Cape Town
South Africa
- Microsoft Exchange administration and Windows Server management
- CentOS and Ubuntu Linux maintenance
- Implementing and maintaining the Telepixel Open Source VOIP PBX solution
- Web hosting and development including ASP/MS SQL, CSS
- Google Adwords planning and management
System Administrator
Top Companies Publishing
April 2005
to November 2006
Full-time
Cape Town
South Africa
- Acquiring and renewal of contracts relating to IT (Printing, PABX, VOIP, UPS)
- Microsoft Exchange administration
- Windows Server management
- Security administration
Company website
System Administrator
Ristar Communications
September 2003
to April 2005
Full-time
Cape Town
South Africa
- Panasonic & Tenovis PBX Programming
- Network administration and deployments
- Installation and maintenance of networks
