Increase awareness and traffic for Accor websites on the Belux market and convert into contributive and loyal business
Acquire new channels for direct sales in order to create incremental revenue for in and outbound hotels
Turn trends into business: develop know-how and capitalize on new online evolutions (e.g. Web 2.0.), technologies (e.g. Mobile advertising) and market trends in a pro-active way to increase direct sales
Acquisition Marketing & Business Development using the appropriate mix of levers (Partnerships - Affiliate Marketing – Search Engine Marketing – Online Advertising)
Budget planning and allocation
Executive Reporting & Analysis
Support the global brand campaigns taking into account the local market requirements
Strategic advice to operational marketing and brands
Be the expert relay for Belux hotels regarding the OTA distribution
Contracts management for Belux hotels
Develop the Accor Loyalty Program (Le Club Accorhotels free program) on the BeLux market
Increase international flows in direct sales as emitting country and create cross-border opportunities with key feeder markets for Belux hotels
Coordinate actions & budgets with our key partners and the central team
