Christophe Coppenolle

Resume created on DoYouBuzz

Experiences

In charge of the Digital Distribution for AccorHotels on the BeNeLux market:
E-commerce for accorhotels.com and Accor brands websites (Sofitel, Mgallery, Pullman, Mercure, Novotel, ibis), on all web levers (SEA, SEO, emailing, Metasearch engines, Display, Affiliate Marketing, Patnerships, ...)
Indirect online sales with OTAs (Booking.com, Expedia.com, HRS.com, …)
Le Club Accorhotels and CRM
Optimize revenue as a POS and increase the web penetration for the BeNeLux hotels

Increase awareness and traffic for Accor websites on the Belux market and convert into contributive and loyal business
Acquire new channels for direct sales in order to create incremental revenue for in and outbound hotels
Turn trends into business: develop know-how and capitalize on new online evolutions (e.g. Web 2.0.), technologies (e.g. Mobile advertising) and market trends in a pro-active way to increase direct sales
Acquisition Marketing & Business Development using the appropriate mix of levers (Partnerships - Affiliate Marketing – Search Engine Marketing – Online Advertising)
Budget planning and allocation
Executive Reporting & Analysis
Support the global brand campaigns taking into account the local market requirements
Strategic advice to operational marketing and brands
Be the expert relay for Belux hotels regarding the OTA distribution
Contracts management for Belux hotels
Develop the Accor Loyalty Program (Le Club Accorhotels free program) on the BeLux market
Increase international flows in direct sales as emitting country and create cross-border opportunities with key feeder markets for Belux hotels
Coordinate actions & budgets with our key partners and the central team

Grow traffic on web direct channels using partnerships, loyalty program, affiliation, search and display.
Develop the strategy to achieve the above goal in line with our HQ guidelines and rules.
Define the merchandising & commercial strategy on site

Project management: daily follow-up of projects web.
Administration: creation of a budget, creation of commercial content (estimates, bills, specifications documents), reception of clients' briefings, collecting content, validation of procedures, and internal follow-up of the project.
Client management: management of your own clients (relationship and commercial aspect).

Distribution subsidiary of SNCF
Management of all e-marketing operations for Europe: Search Marketing, emailing, affiliation, shopbots, construction and optimization of the media plan for on-line communication operations (choice of media, briefs for production crea ..., follow-up of the results), management of site animation, reporting and monitoring of dashboards ... for TGV.com sites in Europe, ie Benelux, Switzerland, Germany, Italy and Spain.

Benelux subsidiary of the group Lastminute.com
Elaboration, management and monitoring of the campaign plan, budget, actions, creations, partnerships (with integration), webdesign, SEO, site optimization ... for Travelprice.be and lastminute.com Benelux sites

Creation, management and follow-up of the campaigns, budget, actions, the creatives, the web design, ... for the site and the mini sites of Cofidis Belgium

Skills

Digital & Loyalty Expert