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Christophe Bourgeois

Senior Digital Project Manager / Chef de Projet - AM, Consultant</br>★ Top Intl. Digital Pro. disponible de nouveau sur Lyon ! Gestion & Conseil.</br>Agence Digital, start-up web/mobile/crossmédia, vidéo/adver-games studio...

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Christophe Bourgeois
38 years old
Driving License
Lyon (69008) France
Contact me
Professional Status
Available
About Me
✓ 8.5 years in the Digital including 5.5 years as a pro. in blue-chip agencies & companies
  • Publicis, Ogilvy, Microsoft, Canadian Army, Optus Australia... & also top Lyon boutique agencies
  • International work across EMEA, US & APAC regions during 4.5 years in Paris, Montreal & Sydney

✓ Management of world-class full life-cycle Project/Campaign on time, awarded & as a team lead
  • Experience in website, software, app., advergame, 3D, community management, TVC, display, eDM, pre-roll, DOOH, RFID, live...

✓ Top-level Accounts & Products: LVMH (Luxury), Nissan, MSN Video (Media), Microsoft... in various industries
  • Hotspots: Branding, Creative Technology, Video, UX, Social Media/WOM, Mobile, CRM, eBusiness & eMarketing

✓ Budget up to $Ms / year ($600k directly managed)

✓ Responsible for countless deliveries and even 24+ markets, 50+ projects or 30+ partners at one time

Please, see 14 references directly on LinkedIn. http://www.linkedin.com/in/christophebourgeois
Referees & Letters also available upon request.
Experiences
  • Awarded Team Lead (up to 6 Producers) on the delivery of the Digital project #1 at Optus, the Customer centric redesign of the operator key website optus.com.au.
  • Focus: IA, UX/design, mobile, CMS (Vignette) & modules building, content/TOV, SEO, tagging/tracking, analytics, legals..
  • In charge of the relationship both with the Digital division & DT Melbourne, the external agency (for the design). A/B tests.
  • Agile methods (Sprints, Product Backlog, User stories, Task board, Acceptance criteria, Daily standup, Sprint
    review/retrospective, Release plan), tools (JIRA..) & team.
  • Attention on the work-split, capacity & completion.
Company Description
2nd Telco. in Australia, part of SingTel, major mobile operator in Asia & Africa (477M customers). Vision to become the most loved service brand in Australia with a leading customer experience.
  • In charge of campaigns on the Microsoft Account: Surface 2, Bing… (global, 360°, display or emailing)
  • Requirements, Strategy, Media plan, Costs, Creative direction, Prod. in-house & off-shore in APAC, Dispatch
  • Launched the global Surface Ad. campaign with UM: DOOH, Custom placements, Pre-roll... based on the TVC
  • Managed the local Bing Ad. campaign ($50k+): eDMs, Display (MREC, Skyscraper…), LinkedIn
  • Delivered 7 others campaigns: 40+ responsive eDMs (Litmus tested), banners, websites update
  • Wanting to go abroad again, I left France with a friend and travelled along 15+ steps in Asia & 17000+ km all around Australia to reach Sydney. A great project shared with a community & social content on a Blog, Facebook & Libertrip.
  • Nissan Europe Account (40+ products, 24 countries/8 regions, (m.)nissan-europe.com). Top 5 in Europe. Special Digital & CRM division of 100+ English-speaking persons on a most innovative brands.
  • Key contact between the main clients, its markets (via 8 pers) & the functional team (20 pers.), I was in charge of the organization, production & roll-out of the 100 yearly projects & campaigns of the account in Europe as the International Coordinator - AM/PM, ScrumMaster & Business analyst mix
  • I managed both the KPIs rise & the +150% business growth performance vs 2010 with 1550 deliveries in 2012!
    Focus on the Products life cycle & Media plans to forecast & to secure workload, scopes, timing & bursts.
    Directly managed, negotiated & enhanced a $600k+ yearly budget for the translations traffic & partner I led.
    Hired an assistant. Head of the weekly intl. status (10 pers). Risks & priorities control with the clients & directors.
  • See in "Learn more" 3 examples of the projects & campaigns I worked on (from $100k to $Ms), in addition to the main ones.
Detailed Description
  • #3. The Big Turn On: huge social & electric movement to support the LEAF arrival in Europe (1st electric car)
  • #1. The Brand Hub used in live during Motor Shows through interactive experiences (touchscreen, RFID…)
  • #2. Qashqai European challenge: complete user journey using 2 innovative entry points (QR codes/Print, Shazam tags/TV ads) leading to a mobile game app. Activation on Facebook, the 3D product website etc.
  • Responsible for the project & production management of the whole localizations on the Nissan Europe Account (40+ products, 24 countries/21 languages, CMS Adobe CQ) as the Localization Manager (newly created position established with success in the intl. team & account, boosting the agency workflow) - PM / Producer & Production manager mix.
  • Achievement of 600+ deliveries on 50 projects (web/mobile, iPhone/Android, iPad) awarded by FWA, W³ Awards..
    Adaptive functional & product work vs the 24 markets specificities & requests. Lots of Planning/MS Project.
    Daily booking of 5+ CMS Managers. QA outsourced via JIRA in Vietnam. Client selling & approval follow-up.
  • Extra projects, in addition to the countries websites & apps (see nissan-europe.com): 2010 winter sponsoring coordination with UK, long-term launch management (1+ year) of the Nissan owners website+app, see nissan.co.uk/YouPlus.html
  • Isobar outsourcing vendor in charge of the MSN Video French market & platform, http://video.fr.msn.com
  • Management of its BO, display & evolution with the US HQ & EMEA region, its video content half-delivered via streaming, its HD quality evangelizing specs. & tools, its daily projects (player, gallery, widget..), ops. & 30+ partners (MTV, Fox, Sony, M6, RMC, Allociné..) with the editorial channels of the MSN Portal, its Ad. products (corner, pre-roll, skin..) with MS Advertising & its performance (KPIs, traffic-Omniture) improving the tracking, SEO & advertising inventory
  • Launched the Platform v5 online + as a Web TV (Media Center) & the 1st live streaming of a French election
  • Covered special productions for the FIFA World Cup 2010, Cannes Intl. Film Festival and Paris Fashion Week
  • Raised the MSN Video France product, capacity, insight and involvement to the top markets in EMEA
  • International outsourcing vendor, see details in the Microsoft experience above
  • In charge of projects on the Hennessy World Account (Cognac, LVMH, Luxury Leader), see hennessy.com (full flash). Specific efforts with the creative team on this demanding brand. Technical challenges on the Production environments. Delivery of new sections & Asians localizations in parallel (China, HK, Malaysia, Russia, Japan..)
  • In charge of campaigns on the Cisco Account (IT world leader): long-term management of the Human Network Effect brand social campaign - the community, its influencers, an eDM program & a weekly TV show live on BFM + the e-platform with chosen speakers via webcam; game design for a display ad. (CTR: 1 to 2%), products movies dubbing with a recording studio (voices, subtitling & costs supervision...)
  • Responsible for an e-catalog delivery & city/region web portals (Vaucluse...) with the Project Director
  • In charge of the web cutting, integration & flash editing of a festival newsletter and www.crt.asso.fr
  • Contribution to the pre-prod, post-prod (authoring) & filming-editing of 2 videos (Heineken, Lyon-Dubai)
  • In charge of the new business with the Manager, co-designing 10+ proposals with UX/IA (MS Visio). Accounts: Candy'up, ASSE Kids, Coca-Cola, Burgundy Hills...
  • Responsible for the launch of 3 new eBusiness websites notably www.ArianeDeco.fr the 1st website of customizable household linen, a big UX/IA challenge!
  • E-Marketing management (contests, positioning, Google Analytics...). Work with CyberCité (SEO) & Altics (conversion..)

Developer, Designer, Editor, Project & Agency Manager

University
February 2006 to February 2008
Student Project
Lyon, St-Etienne, Toulon (France) & Canada
  • 2008: Co-head with success of a 24 students agency for the Var region (5 months). Delivery of a web + mobile + Wii + RFID solution to fix & to improve the social interaction between the seniors, theirs families & the rest homes
  • 2008: Team Creation of a musical & interactive/HMI game (Drums) based on the duo Wiimote/PC
  • 2007: Creation of a fictional new Fanta product (strategy, identity, media plan, website, print...)
  • 2007: Video report on the branding at the University Lyon III, Report on the viral & buzz marketing
  • 2006: Team Production of an eBusiness website (PHP) for the Night-Tech company (3 months)
  • 2006: Team Production (7 students) of an eCRM platform (Java) for a Canadian IP Telco. company (3 months)
  • Development (C#, XML) of an e-learning English software for international military personnel, using Scrum.
  • Launch & Webmastering of hubs/forums & websites. Coding (XHTML/CSS/SQL… Notepad++ then Dreamweaver). Graphic & Video design (Adobe suite). Server/FTP/VPN/SVN (versioning) set-up.
  • Community management (50+ persons).
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