Senior marketing manager with 15+ years in the software industry. Extensive experience in building successful teams of marketing, sales, customer care and PR professionals, achieving outstanding results in promoting B2B solutions and software development services on international market. Strong background in strategic planning. Focused on performance, positive change and continuous development. Resourceful. Loves challenges.
My role: • designing, describing, structuring, managing and evaluating all company's team processes related to marketing, customer acquisition, account management, partner search, PR and customer care • hiring, managing and training of department staff (up to 7 people), defining roles and distributing tasks • conceptualization, editing, and proofreading of all marketing materials • developing strategies for all company's brands, new products and services • managing corporate website, analyzing traffic and supervising SEO activities • running marketing campaign for company's product – software for automated testing • managing email marketing campaigns
Accomplishments: • 15-25% company's hourly rate increase through the improvement of company's marketing activities • successful rebranding of CDD.ua organization of a marketing department from scratch • separate brands, channels and marketing strategies for different company’s lines of business • significant increase in incoming service requests thanks to a new marketing strategy and new corporate website • significant improvement of customer service thanks to the introduction of standardized document flow • 4 websites for company's different brands and lines of business
Company Description
QArea is a company offering outsourcing services in software development, web development, testing, and IT consulting.
