Senior marketing manager with 15+ years in the software industry. Extensive experience in building successful teams of marketing, sales, customer care and PR professionals, achieving outstanding results in promoting B2B solutions and software development services on international market. Strong background in strategic planning. Focused on performance, positive change and continuous development. Resourceful. Loves challenges.
My role: • designing, describing, structuring, managing and evaluating all company's team processes related to marketing, customer acquisition, account management, partner search, PR and customer care • ensuring uninterrupted sales pipeline (120+ programmers, 60+ simultaneous projects) • managing and training of department staff (11 people), defining roles and distributing tasks • developing KPIs to analyze the performance and assigning work plans for each team member • formalization of specification for an in-house CRM system • re-designing and re-writing of corporate website content • creating and managing several company’s product websites • making presentations for potential customers • participation in different events: expos, trade shows, conferences, etc. • development of customer retention program based on own cluster quantitative methodology • planning and coordination of all promo-, PR, BTL and advertising campaigns (online and offline) • conceptualization, editing and proofreading of all marketing materials (proposals, brochures, booklets, flyers, banners, white papers, articles, press releases, tutorials, videos, self-running demos, etc.)
Accomplishments: • 15-40% company's hourly rate increase • multiplied incoming service requests and qualified leads due to implementation of complex marketing strategy • significant increase in sales and customer retention • a strong network of dedicated affiliates • long-term business relations with world's leading IT companies • 4 websites for company's different brands
Company Description
Program-Ace is a research and development company offering custom software development services for different vertical markets. The main lines of business at the time of work were: web development, video games, industrial visualization, 3D and graphics software.
