Senior marketing manager with 15+ years in the software industry. Extensive experience in building successful teams of marketing, sales, customer care and PR professionals, achieving outstanding results in promoting B2B solutions and software development services on international market. Strong background in strategic planning. Focused on performance, positive change and continuous development. Resourceful. Loves challenges.
Independent IT & Marketing Consultant
Self-Employed
November 2010
to January 2019
- My role:
• professional business consultancy in marketing, sales, customer relations, PR, digital communication and business process automation for SME (B2B focus)
• assessment and redesign of corporate marketing strategy
• evaluation and re-engineering of business processes
• business analysis and drafting specifications for custom ERP and CRM software
• monitoring of software development process to make sure functionality matches the specifications and meets customer’s expectations
• developing of growth strategy and step-by-step action plans
• training customer's employees in the relevant field - Accomplishments:
• 25+ customers
• 50+ projects
• opening of ODC (offshore development center) for a foreign customer
Marketing Consultant & Business Analyst
Dobrovolsky Private Enterprise
February 2008
to November 2010
- My role:
• lead generation and customer acquisition
• business negotiations and pre-sales process
• collection and evaluation of information regarding customers’ business processes / practices
• business analysis, development of change plans
• business specifications for different software modules
• co-management in custom software development process - Accomplishments:
• 3 custom ERP systems
• 10+ smaller software development projects
Head of Marketing, Sales & Customer Care Department
Program-Ace, LLC.
September 2005
to February 2008
- My role:
• designing, describing, structuring, managing and evaluating all company's team processes related to marketing, customer acquisition, account management, partner search, PR and customer care
• ensuring uninterrupted sales pipeline (120+ programmers, 60+ simultaneous projects)
• managing and training of department staff (11 people), defining roles and distributing tasks
• developing KPIs to analyze the performance and assigning work plans for each team member
• formalization of specification for an in-house CRM system
• re-designing and re-writing of corporate website content
• creating and managing several company’s product websites
• making presentations for potential customers
• participation in different events: expos, trade shows, conferences, etc.
• development of customer retention program based on own cluster quantitative methodology
• planning and coordination of all promo-, PR, BTL and advertising campaigns (online and offline)
• conceptualization, editing and proofreading of all marketing materials (proposals, brochures, booklets, flyers, banners, white papers, articles, press releases, tutorials, videos, self-running demos, etc.) - Accomplishments:
• 15-40% company's hourly rate increase
• multiplied incoming service requests and qualified leads due to implementation of complex marketing strategy
• significant increase in sales and customer retention
• a strong network of dedicated affiliates
• long-term business relations with world's leading IT companies
• 4 websites for company's different brands
Head of Marketing Department
QArea Group
March 2004
to February 2005
- My role:
• designing, describing, structuring, managing and evaluating all company's team processes related to marketing, customer acquisition, account management, partner search, PR and customer care
• hiring, managing and training of department staff (up to 7 people), defining roles and distributing tasks
• conceptualization, editing, and proofreading of all marketing materials
• developing strategies for all company's brands, new products and services
• managing corporate website, analyzing traffic and supervising SEO activities
• running marketing campaign for company's product – software for automated testing
• managing email marketing campaigns - Accomplishments:
• 15-25% company's hourly rate increase through the improvement of company's marketing activities
• successful rebranding of CDD.ua organization of a marketing department from scratch
• separate brands, channels and marketing strategies for different company’s lines of business
• significant increase in incoming service requests thanks to a new marketing strategy and new corporate website
• significant improvement of customer service thanks to the introduction of standardized document flow
• 4 websites for company's different brands and lines of business
Marketing Manager
CDD.ua (rebranded to QArea)
September 2003
to March 2004
- My role:
• developing concepts and marketing strategies for new products and services
• gathering information about company's projects
• preparing promo brochures and white papers
• writing content and managing website
• defining and targeting potential customers - Accomplishments:
• 15-40% company's hourly rate increase through the defining of company's marketing strategy
• separate website to promote company's software testing services
• company’s portfolio
Facilitator - Volunteer Work
Open World
2008
to 2018
- My role:
• accompanying and assisting delegations at all program meetings
• interpreting during some of the program events
• translation of all program-related materials
• handling travel and emergency issues - Accomplishments:
• escorted 19 groups of Ukrainian professionals (2008-2018) in different fields, including among others Members of Ukraine’s Parliament, to 14 states.
• assisted in program topics: Legislative Development, Rule of Law, Accountable Governance, Health Care, NGO Development, Education, Environmental Protection, Anti-Corruption Practices, Community Development.
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B2B IT strategic marketing
Expert
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Negotiations
Expert
-
Presentations
Advanced
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Brand Management
Advanced
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Copywriting
Advanced
-
Competitive Intelligence
Advanced
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Shows & Expos
Advanced
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PR
Advanced
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SMM
Advanced
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Business Development
Advanced
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Blogging Platforms
Expert
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Presentaton Software
Advanced
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Data Visualization Platforms
Advanced
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Social Media
Advanced
-
Graphics Software
Good
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Email Marketing Services
Good
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HTML
Good
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CSS
Good
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English - fluent
Advanced
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Ukrainian - native
Expert
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Russian - fluent
Advanced
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German - elementary
Notions
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French - elementary
Notions
