Christel Bordoni
COMMERCIAL LEADER IN RETAIL WITH TOP GLOBAL LEADING BRANDS
45 years old
Driving License
Qatar
Employed
Open to opportunities
An International commercial Leader with both , European and Middle Eastern experiences in the consumer good and Retail .
A hardworking professional with proven ability to improve profitability and drive company revenues through customer centric approach, team development and supplier management.
A dynamic person with a new business hunter attitude and strong analytics, able to identify market trends, and develop commercial plans from customer and market insights.
A hardworking professional with proven ability to improve profitability and drive company revenues through customer centric approach, team development and supplier management.
A dynamic person with a new business hunter attitude and strong analytics, able to identify market trends, and develop commercial plans from customer and market insights.
Country Marketing Manager GIVENCHY
LVMH darwish Holding
Since 2015
Full-time
Doha
Qatar
- Maintains and monitors region’s records (budgets, kpi, photos, installations, etc.) on an on-going basis.
- Monitor sell in and sell out on a daily, weekly monthly basis to develop strong commercial action.
- Create annual brand plans ; sales and market share targets , A&P expenditures , forecast, new and promo lines , competitor analysis, pricing .
- Gain Market share by recommending media strategy and blogger event.
- Improve daily average sales by coaching and motivating sales team of 35 beauty advisor.
- Evaluating competitor activities, especially new products and services that they launch to react according.
- Manage promotional budget to follow event annual calendar and generate more sales on specific timing like Eid , Christmas ..
- Increase sales by developping incentive based on ranking.
Commercial Director WH SMITH
WH SMITH, Al Meera, Supermarkets QatarQatar’s leader in the retail industry operates more than 33 supermarkets and owner of international franchises
2014
Full-time
DOHA
Qatar
- Increase margin of the business by sourcing new locally suppliers.
- Improve cross selling by training sales team of 30 staff and 1 operation manager through products knowledge.
- Decreased logistic cost by 8% through optimisation of local sourcing.
- Sales strategy, in agreement with Head of Sales Europe , propose goals and budget target for the franchise.
- Keeping all senior managers in GCC and relevant parties in UK Franchise appraised of performance.
- Decreased lead time from 90 days to 5 days through Supplier Development Program and Supplier Score card : Sales + 11% and market share +4%.
- Gain sales by developing renting end of gondola strategies with supplier.
Commercial and Business development Manager
Ets BORDONI, France
2008
to 2013
Full-time
richemont
France
- Manage annual financial budget, placed order of petrol and grocery , sourced new and additional local supplier.
- Identifie and cultivated new prospects for example the addition of a bakery and a car wash, which represent +25% of the sales.
- Report to the franchise TOTAL , weekly monthly sales report.
- Implement processes like check list for ordering , managing the stock and operational excellence.
- Train and managed staff of over 10 people to increase average sales.
- Developing and sustaining long-term relationships with customers, by developing fidelity points card.
Key Account Manager FMCG
COGEL S.A., Luxembourg
2007
to 2008
luxembourg
Luxembourg
- Responsible for the overall sales performance in a designated geographical area with 300 clients from hotel to restaurants.
- Make sales proposals,promotions, including pricing and payments terms.
- Delivered 20% sales above plan through strong Commercial actions with daily monitoring, like offering big discount on items nearly expired.
- Analysing market trends and following up with purchase department.
- Proactively targeting new client opportunities.
- Keeping in touch with customers to make sure their exact needs are understood.
Department Manager, Opening first Hypermarket
Cora Manager of the Dairy Department (2005 – 2007) and Manager of the Women’s Clothing & Jewellery Department (2002 – 2005)
2002
to 2007
luxembourg
Luxembourg
- Budgeting: responsible for all aspects of financial department budget (staffing, general expenses, profitability, retail prices, purchases, promotions etc). Responsible for invoice payment while ensuring positive cash flows. Prepare and present annual budget and business plan.
- Accountable for the management of product retail prices to maintain department profitability. Negotiate directly with suppliers with regards purchasing prices, rebates plan , end of gondola renting .
- Excecute department advertising and product placement on the weekly folder, 20 items per week.
- Implement process to avoid out of stock situation on 20/80 products and gain 5% increase sales.
- Looking for ways to create new revenue streams at every possible opportunity by sourcing new products through trade shows, exhibitions and implementing new niche area.
- Participate on management meeting to develop ideas for the entire hypermarket, develop fidelity card program , organise weekly event like italian week, go back to school week ..
- Participate to head office meeting in Paris to develop new label brands by following the market trend.
- Manage a team of 12 people of various nationalities. Delegated with the responsibility of recruitment and training of the new team members.
Restaurant Manager
Mc Donalds
1998
to 2002
thionville
France
- Accountable for the overall daily management of the restaurant and all 60 staff members.
- Control the training of staff in HACCP (Hazard Analysis Critical Control Point), a preventive approach to food health and safety.
- Putting together a strong, loyal and supportive team to push the business forward and achieve set goals.
- Developping Ability to work under pressure, 80% of daily sales are made in 3 hours.
- Contributing to the company’s corporate strategic vision and business plan.
(Luxembourg commercial law, marketing, business plan, accounting)
McDonalds Headquarters, Paris, FranceDiploma in BOC (Basic Operating Course: management, HACCP, purchase)
- Communication & Problem solving
- Team Leader
- Ability to determine success and failure of commercial enterprises
- Constantly thinking of the bottom line
- Self motivated, ability to work independently
- Willing and able to travel internationally
- Development & implementation of Marketing Plan activities
- Manage key advertising programs with media partners
- Drive Presentation
- Develop Commercial Action, daily monitoring
- Merchandising & Warehouse operations
- Lead new product launch projects from concept through to implementation
- Team Training
- Retail Operation Management
- Process Improvement
- Efficient Sales Team coaching
- Forecast Budget , Target
- Analyse KPI & ROI
- Cost reduction Strategies
- Sales & Margin Improvement
- Prepare and execute all Category strategies
- Ability to analyse & evaluate commercial opportunities
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French: mother tongue
Expert
-
english (fluent)
Expert
- Microsoft Office Outlook, AS-400 , NAVISION , ORION , ORACLE
