Chris Byrne
Freelance International SEO / PPC Consultant for London area since 2008 | Ask me a question!
Guildford United Kingdom
Professional Status
Employed
Available
About Me
Please contact me to discuss your project via info(at)seouk.tk or 01252 757562. Let me know how you found me, including the exact search term if possible! I usually work remotely, but am happy to work on site if it suits.
FAO RECRUITERS. I am NOT available for full-time (permanent) contract work. I'm freelance and fully intend to stay free(lance) for the forseeable future! If you add me on Linkedin please add a message specifying why you are contacting me. I report recruiters who contact me on Linkedin r.e. full-time (permanent) contract work as spam (for all the difference that makes)!
I'm based on the Surrey / Hants borders with easy access to London, Reading, Cambridge, Bournemouth & Oxford. I offer a worldwide service,
If you connect with me on Linkedin you can see my testimonials.
I focus on the London area but am based in the South East UK on the Surrey / Hants borders with easy access to London, Reading, Cambridge, Brighton, Oxford & beyond. I usually work remotely, but am happy to work on site if it suits.
The brightonseo 2013 UK SEO Salary Survey states freelancers have longer professional experience (av. 5 years) than agency staff. I've twice the professional experience of the average agency / in-house SEO staff member according to this survey.
I've worked on / for the following in my SEO / PPC career: 2 subsidiaries of WPP, Yamaha Music, Travel Weekly Group, Robert Dyas, FreeAds, Heals, ITV, Lloyds Banking Group & Starcom Mediavest. My work is often under non-disclosure agreements. I worked on a site with online sales of c.£15 million p/w in 2012 and on 3 sites for an international financial institution in 2013-2014. I consulted on a PPC campaign on a site with sales of £10M in 2012..
For over 5 years I've delivered ('white label') board level business intelligence reporting & SEO / PPC specialist services internationally on a freelance basis. I've worked on sites affected by the Google 'Panda' & 'Penguin' updates (not as a result of my work) including one with an Unnatural Link Warning & penalty (now lifted) and one with what appears to be 'Negative SEO' from a competitor.
Expertise & Specialisms:
I have worked as a Certified Adwords Professional & have managed / advised on PPC ad campaigns with variable budgets of up to £1K per day.
FAO RECRUITERS. I am NOT available for full-time (permanent) contract work. I'm freelance and fully intend to stay free(lance) for the forseeable future! If you add me on Linkedin please add a message specifying why you are contacting me. I report recruiters who contact me on Linkedin r.e. full-time (permanent) contract work as spam (for all the difference that makes)!
I'm based on the Surrey / Hants borders with easy access to London, Reading, Cambridge, Bournemouth & Oxford. I offer a worldwide service,
If you connect with me on Linkedin you can see my testimonials.
I focus on the London area but am based in the South East UK on the Surrey / Hants borders with easy access to London, Reading, Cambridge, Brighton, Oxford & beyond. I usually work remotely, but am happy to work on site if it suits.
The brightonseo 2013 UK SEO Salary Survey states freelancers have longer professional experience (av. 5 years) than agency staff. I've twice the professional experience of the average agency / in-house SEO staff member according to this survey.
I've worked on / for the following in my SEO / PPC career: 2 subsidiaries of WPP, Yamaha Music, Travel Weekly Group, Robert Dyas, FreeAds, Heals, ITV, Lloyds Banking Group & Starcom Mediavest. My work is often under non-disclosure agreements. I worked on a site with online sales of c.£15 million p/w in 2012 and on 3 sites for an international financial institution in 2013-2014. I consulted on a PPC campaign on a site with sales of £10M in 2012..
For over 5 years I've delivered ('white label') board level business intelligence reporting & SEO / PPC specialist services internationally on a freelance basis. I've worked on sites affected by the Google 'Panda' & 'Penguin' updates (not as a result of my work) including one with an Unnatural Link Warning & penalty (now lifted) and one with what appears to be 'Negative SEO' from a competitor.
Expertise & Specialisms:
- Web content audit / structure analysis
- Ebusiness Strategy
- Onpage SEO using a CMS
- Conversion Rate Optimisation)
- Adwords
- Ebay & Amazon
- Best Practices / Disciplines for web content
- Blogger Outreach / Content Strategy / link building
I have worked as a Certified Adwords Professional & have managed / advised on PPC ad campaigns with variable budgets of up to £1K per day.
Freelance SEO Specialist Consultant / Trainer
SEO Surrey London UK
Since November 2008
- I have now been established for over 5 years in my own business working as a Freelance Integrated Digital Marketing & Content Strategy Consultant / Trainer specialising in 'organic' international Google SEO & link building services. I offer independent advice.
- Some of my current work is working to 'undo' or mitigate the effects of the work of "SEO professionals" who did not follow the Google Webmaster Guidelines. As a result the sites they "optimised" are affected by the Google 'Panda' & 'Penguin' updates with issues such as Unnatural Link Warnings & algorithmic penalties (causing a drop in rankings) from Google and devalued links. At time of writing I also manage the SEO team for one of my clients.
- I have easy access to the South UK area inc. Woking, Reading, Brighton, Bournemouth & Portsmouth.
- Various clients in the London, Surrey, Sussex, Berkshire and Hampshire, UK and overseas areas have selected me to consult on or train them in SEO-related matters including Mediacom (UK's largest media agency & part of GroupM / WPP), freeads.co.uk (one of the top 500 sites in the UK according to Hitwise), Travel Weekly Group, ITV, Lloyds Banking Group & Horwath Clark Whitehill..
- I've worked on sites of all sizes including one with online sales of c. £15 million per week (at time of writing 3.2012) & on a site for an international financial institution in 2013..
- Expertise:
- ('Whitelabel') On-Page/Site Google SEO Audits & Strategic Recommendations
- Hands-On SEO Changes to Sites/Pages
- Keyword Research
- Content Creation Suggestions
- Content Development
- Content Promotion / Viral "Pushes"
- Link Building & Link Building Recommendations
- Social Media Marketing Recommendations
- Google Analytics & Webmaster Tools Reporting
- On-Site Training
- Integrated Digital Marketing & Advertising Specialist Consultancy
- Content Strategy
- Sales / Marketing
- Google Penguin and Panda updates
- I am not able to list all the brands / companies I have worked on by name due to non-disclosure agreements.
Freelance International PPC Advertising Specialist Consultant / Trainer
SEO Surrey London UK
Since October 2008
- I am not able to list all the brands / companies I have worked on by name due to non-disclosure agreements.
- In 2010 I assisted Wise Tiger with some Pay Per Click advertising consultancy for Think Apartments. The result of this work contributed to them achieving £1M in online bookings in 10 months. See http://www.wisetiger.co.uk/case-studies/single-case-study/archive/2010/may/article/think-apartments/ .
- Achievements:
- Various clients in the UK have selected me to consult on or train them in PPC-related matters including the following: Aviator By TAG, Crowe Clark Whitehill, & Berg Kaprow Lewis.
- I work from the Surrey / Hants borders area with easy access to the London & South UK area inc. Southampton, Reading, Crawley, Brighton & Portsmouth.
- I have now been established for over 5 years in my own business working as an International Freelance Digital Advertising Consultant / Trainer specialising in Google Adwords (also known as Sponsored Links or Pay Per Click advertising). I've passed the Google Adwords exam and at time of writing (8.2013) I'm working on PPC advertising campaigns on Google with variable individual budgets of up to £4.5K per month. I have consulted on a PPC campaign on a site with sales of £10M in 2012..
Freelance Writer and Teacher
n/a
Since January 2001
- Poetry published in the Journal of Nietzsche Studies in 2001 (an academic journal of philosophy that says it "does not normally publish poetry or other creative works").
- Poetry published in the Journal of Nietzsche Studies in 2001 (an academic journal of philosophy that says it "does not normally publish poetry or other creative works").
- In 2009 I taught a seminar on the subject of the use of hip hop / 'urban' culture in marketing and advertising on the Intercultural Communication module of the BA Communications course at the American International University London's campus in Richmond, Surrey.
- In 2009 I taught a seminar on the subject of the use of hip hop / 'urban' culture in marketing and advertising on the Intercultural Communication module of the BA Communications course at the American International University London's campus in Richmond, Surrey.
- I have in the past supplemented my income as a freelance writer with teaching jobs in the UK, Europe and Asia.
- Achievements:
- My creative writing and journalism has been published in the New Statesman, Mental Health Nursing (Journal of the Community Psychiatric Nursing Association), Blueprint, Vice, bbc.co.uk, various poetry collections etc.
SEO & Internet Marketing / Advertising Specialist and Trainer
Voodoo Ltd
April 2006
to November 2008
- The results of my work contributed towards a 40% year on year growth for Robert Dyas' internet channel from 2009 - 2010 (after I left).
- In 2007 we helped Heals.co.uk achieve one of the highest proportions of traffic from the wealthiest demographic according to the Mosaic classifications for 4 weeks ending 1/12/07 see ‘Hitwise Lifestyle Snapshot Report’ on www.hitwise.com/news/uk200712.html .
- Worked as part of a small team to gain top 10 rankings on Google UK for clients for key phrases including "sheet music", "vintage clothing", "international health insurance" & "wholesale gifts"
- Consistently high ROI on PPC activity
- Setting up, monitoring, enhancing & reporting on Google Adwords (aka Sponsored Links) ad campaigns. Worked on campaigns with budgets of up to £1K per day.
- Achievements:
- Analysing and reporting on search engine visibility, web stats, keyword research, market analysis, competitor behaviour & traffic patterns using tools such as Google Analytics / Webmaster Tools etc.
- Recommending best SEO practices .
- Account management & direction.
- Making substantial improvements in organic search rankings for SEO clients on Google etc through SEO copywriting & linkbuilding
- Development & review of off- and on-page SEO and content strategies, inc. keyword research, site architecture improvements,site audits, link building & board-level reporting.
- I developed expertise in the following areas:
- Brands and companies I worked on here included Yamaha Music UK, Robert Dyas, Heals, Bisque & Starcom MediaVest among others.
- I gained expertise in ecommerce here, working with furniture, fashion, professional & financial services, music, travel & luxury brands based in London & Surrey.
- Worked as part of a very small team delivering ('white label') digital marketing & content strategy, board level reporting, business intelligence reporting, eCRM, SEO, PPC & eCommerce web development specialist services to businesses of all sizes up to a turnover of £100m..
Specialist Nurse (Substance Misuse)
Central and North West London NHS Foundation Trust
January 2001
to January 2002
- Consistent track record of supporting opiate-dependent clients through to completion of methadone reduction in as swift a period as possible (to mitigate against creating a new dependency on methadone) and become opiate / opiod free.
- Achievements:
- Duties included:
- Mentorship of students & new staff.
- Working in the West London community with with alcohol & opiate dependant clients from the Chiswick, Hounslow, Feltham, Brentford and Isleworth areas of the London Borough of Hounslow with a caseload.
Staff Nurse -
West London Mental Health NHS Trust, London, UK
January 1999
to January 2001
- Achievements:
- Report writing skills praised in my absence by visiting Mental Health Review Tribunal panel.
- Mentorship of students / newly qualified staff.
- Report writing for Mental Health Review Tribunals.
- Supervision of staff and co-ordination of shift on regular basis.
- Working on acute care wards with clients from the Chiswick, Hounslow, Brentford and Isleworth areas of the London Borough of Hounslow .
- Duties included:
Institute of Linguists Final Diploma in French
Farnborough College of Technology
September 1996
to June 1997
BA (Hons) Applied Social Science
University of Humberside, Hull, East Yorkshire
September 1992
to June 1995
included Economics and Business Studies
A Levels in Government & Politics, French & Sociology
Farnborough Sixth Form
September 1989
to June 1991
Google Analytics
Bing.com Advertising Accredited Professionals Exam
Microsoft Bing Ads Accredited Professional Program
January 2012
to December 2012
Google Advertising Professionals Certification - Pass (85%)
Google Advertising Professional Program
January 2008
to December 2008
(a competency test in the adminstration of Google's Sponsored Link (PPC) Advertising System.)
Diploma in Nursing Studies (Mental Health)
University of Surrey, Guildford
September 1997
to June 1999
included Management
- Content Strategy
- Conversion Optimization
- Omniture
- Inbound Marketing
- Strategic Content Development
- Google Panda update
- Negative SEO recovery
- Link Building
- Keyword Research
- Digital Marketing
- E-commerce
- SEO copywriting
- Google Adwords
- Google Analytics
- Trainer
- Online Advertising
- Google Places
- Social Media Marketing
- Google notice of detected unnatural links
- Digital Strategy
- Technical SEO Audits
- Content Marketing
- International SEO Strategy
- Google Webmaster Tools
- PPC
- Online Marketing
- SEM
- Internet Strategy
- Organic Search
- Copywriting
- Internet Marketing
- E-business
- Youtube Optimisation
- Employee Training
- Online Competitor / Market Analysis
- Freelance Writing
- Google Penguin update
- Optimization
- Google Penalties
- YouTube
- Google Unnatural Link Penalty
- Lead Generation
- Conversion Rate Optimization
- Marketing Strategy
- Inbound Lead Generation
- Marketing Management
- Mobile SEO
- Online Lead Generation
- CMS
- SEO
- French
