Work as Team Leader of Incubate team and Campaign Merchandiser.
Ensure the growth of revenue of subcat and Sellers:
Reach daily KPI, monthly KPI and Big Campaign KPI for Category.
Growth rate KPI for Top & Potential sellers.
Incubate sellers:
Identify key sellers and key assortment to hunted and promoted.
Build Campaign and Promotion for sellers to help them increase their revenue.
Be in charge of the assortment development of Health & Beauty Category.
Research Top C2C sellers on market and build sales team priority plan to hunt.
Analyze data and review performance of sellers to build plan to increase sellers's revenue and performance of Group sellers. => Achivement: Each group of sellers grow at least 17% in revenue/month.
Campaign Merchandiser:
Be in charge of Daily Campaign of Category and Monthly Big Campaign of Shopee.
Daily Campaign: build concept; decide sellers, skus sellers and stock to join Campaign; order incubate team to hunt deal for each Campaign (3-5 Campaigns/week)
Big Campaign: select deals; choose sellers and skus; order team to deal exclusive deals and new promotion from sellers. (1-2 Big Campaign/month)
Work with different teams and functions to align on our campaign priorities and KPIs.
Control all visibilities of internal and external resources for each Campaign.
Analyze data to see effectiveness to decide what Campaign continue to run and how to improve the performance. => Achivement: Reach KPI for all Monthly Big Campaign (from Sept 2016 to March 2018)
Research market trend and competitors to study.
Manage team included 8 Junior Business Development (incharge Subcat development)
