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Ngọc Quỳnh Chi

Senior Business Development Executive

Lê Ngọc Quỳnh Chi
Professional Status
Employed
Open to opportunities
About Me
  • 5 years experience in Ecommerce - Fashion and Health & Beauty.
Resume created on DoYouBuzz
  • Work as Team Leader of Incubate team and Campaign Merchandiser.
  • Ensure the growth of revenue of subcat and Sellers:
    • Reach daily KPI, monthly KPI and Big Campaign KPI for Category.
    • Growth rate KPI for Top & Potential sellers.
  • Incubate sellers:
    • Identify key sellers and key assortment to hunted and promoted.
    • Build Campaign and Promotion for sellers to help them increase their revenue.
    • Be in charge of the assortment development of Health & Beauty Category.
    • Research Top C2C sellers on market and build sales team priority plan to hunt.
    • Analyze data and review performance of sellers to build plan to increase sellers's revenue and performance of Group sellers.
      => Achivement: Each group of sellers grow at least 17% in revenue/month.
  • Campaign Merchandiser:
    • Be in charge of Daily Campaign of Category and Monthly Big Campaign of Shopee.
    • Daily Campaign: build concept; decide sellers, skus sellers and stock to join Campaign; order incubate team to hunt deal for each Campaign (3-5 Campaigns/week)
    • Big Campaign: select deals; choose sellers and skus; order team to deal exclusive deals and new promotion from sellers. (1-2 Big Campaign/month)
    • Work with different teams and functions to align on our campaign priorities and KPIs.
    • Control all visibilities of internal and external resources for each Campaign.
    • Analyze data to see effectiveness to decide what Campaign continue to run and how to improve the performance.
      => Achivement: Reach KPI for all Monthly Big Campaign (from Sept 2016 to March 2018)
  • Research market trend and competitors to study.
  • Manage team included 8 Junior Business Development (incharge Subcat development)
  • Product range: Women Apparel, Men's Fashion, Women's Accessories, Cosmetics.
  • Establish strong relations with sellers and support their performance on Adayroi marketplace. Some big Account: G2000, Noir, Ecco, Cashew, The Cosmo, Vichy...
  • Ensure the growth of revenue:
    • Identify key assortment and key selling points of sellers to develop.
    • Suggest promotions to sellers, sell marketing services, organize campaigns internally.
    • Build marketing plan, decide which products/sellers to be promoted on website and through online marketing channels.
    • Control pricing always competive and have exlusive deals from sellers.
    • Control the availability of stock of best selling items and update new collections.
  • Support Customer Services team to solve problems between sellerls and buyers.
  • Analyze database to evaluate performance, pull out key insights, and optimize further marketing, pricing and product selection for sellers.
  • => Achievement: Sellers grow at least 15% in revenue/month. G2000 was always the highest revenue of Adayroi in both Men's Fashion and Women's Apparel Category.
  • Find, contact with potential suppliers and distributors
  • Negotiate prices, delivery time-scales quantities with suppliers and complete the necessary document.
  • Plan and deploy promotions (design banner, set stock & price, gift rule, display product).
  • Control stock levels based on forecasting the season and monitoring sellers.
  • Use reports and analysis of previous and current sales to work with marketing team make promotions, campaigns ensure optimizing the sales volume and profitability of products.
  • Do market surveys and searching engine consultants, manufacturers, suppliers. Making a variety of products in the Cosmetics and Fashion industry.
  • Gather information on customers' reactions to products by calling.

Business Administration

University of Economic and Law - Viet Nam National University Ho Chi Minh City

  • 5 years of working experience in E commerce.
  • Strong relationship with Market place Sellers of Fashion (Men & Women), Health & Beauty, FMCG.
  • Strong experience in Market place, Buying and Consignment
  • Good knowledge about Ecommerce systems
  • Negotiation
    Expert
  • Solving problem
    Advanced
  • Understanding
    Expert
  • Building plan
    Advanced
  • Execution
    Expert
  • Management
    Expert
  • Time commitment
    Expert
  • Data Analytics
    Advanced
  • Communication
    Advanced
  • Co-working
    Expert
  • Supporting
    Expert
  • Online Shopping
  • Online Selling
  • Surfing Ecommerce websites
  • Forum, Group, Page
  • Facebook, Instagram, Zalo
  • Traveling
  • Riding