Experiences

Responsible for tracking and analyzing data of C2M business
Established a business indicator system and performed business intelligence analysis

Track the business changes of competitive products in the advertising industry and commercial products, write research reports based on desk research and interviews with internal and external experts, and assist in the business development of products, operations and technologies
Participated in the thematic research of e-commerce and local life advertising business, stratified merchants, users and experts based on behavioral data and characteristic data, output strategic strategies, promote the implementation of strategies, and track the follow-up effects

Assisted in the energy O2O due diligence project, collected the information of industrial chain, main competitors and market size of the industry, summarized and sorted out, managed and coordinated the work of 10+ PTA, and sorted out more than 80 expert interview notes
Fully participated in the online recruitment industry due diligence project, conducted telephone interviews with more than 100 customers, and analyzed the business model and user experience of various online recruitment enterprises. Through macroeconomic data, industry indicators and relevant policy research, mining industry growth drivers and future development trends
Assisted in the online retail transformation and upgrading strategy project of a FMCG company, conducted multiple interviews with managers and experts, gave suggestions based on market situation

Collected market dynamic information, scanned and screened partners in entertainment, new retail, e- commerce, content alliance and other industries, analyzed the advantages and disadvantages of each enterprise, innovated cooperation plans, and participated in business development strategic negotiations
Responsible for the systematic analysis of data related to the core business, using internal data to analyze the click rate, reading and watching time, sales conversion rate, etc., updated the statements daily and weekly, and put forward suggestions for business decisions
Conducted in-depth analysis of various factors affecting product experience improvement and user growth, combined with business orientation adjustment and optimization so that DAU increased by 98%

Education

MiM (CEMS)

Major in Big Data Marketing

Skills

Interests

Chenxin Yu

Passionate about making business grow