Charles Binet
Media Account Director - France & Benelux
37 years old
Driving License
Professional Status
Employed
Open to opportunities
About Me
The Digital industry is growing fast, I'm passionate about its evolution as well as new technologies and online marketing.
Spécialisations : Generate and manage Traffic, Define & Achieve Digital KPIs, Boost ROI, Customer Success, Brand awareness, Increase user engagement, Win market shares. Also interested by Conversion Rate Optimization, Project management, and Media Product.
Spécialisations : Generate and manage Traffic, Define & Achieve Digital KPIs, Boost ROI, Customer Success, Brand awareness, Increase user engagement, Win market shares. Also interested by Conversion Rate Optimization, Project management, and Media Product.
Skills
Digital Marketing
- Media Buying - multiple channels
- Traffic Analysis
- CRO Projects
- eCRM / Retention strategy
- Sales Funnel Optimization
- ROI Optimization
- Lateral Thinking
- New Business Development
- Product Management
- Team management
- Recruitment
Computing
- Tracking and AdServers (Hasoffers)
- Analytics (Google Certified 2017) / Mixpanel)
- Ad Platforms (Taboola / Outbrain / Plista / Facebook / Adwords)
- Programmatic (TheTradeDesk, DV360)
- Salesforce
- CRO Software (VWO/Optimizely/Hotjar/ Crazyegg)
- Project Management (Trello, Monday, Gantt, Notism)
- Microsoft Office Suite
- WordPress
- Jira
- BI (Qlik, Tableau)
Languages
- French (Native)
- English (Fluent)
- Italian (Fluent)
