Charles Binet

Resume created on DoYouBuzz

Experiences

Responsible for the French & Benelux Enterprise Advertising Book of Business & Goals.
People & Team management (recruit, interview, select and hire, training, career path)
Successfully managed the UK Enterprise AM Team for 1.5y.

Client Partner : Managing strategic advertisers (Top brands, big 6 agencies) for the French book of business.
Product Specialist : Main point of contact for Product in the EMEA office for the Product Team (Betas, User Feedbacks, Updates of features).
Customer facing : pre and post sales subject matter expert for Sales and AMs meetings with clients.
Point of escalation for AMs prior to Support or Product
Evangelism, trainings & troubleshooting for AMs

Campaign Launches : handling all technical requests to Ad Ops in order to launch a campaign successful, implementation of conversion tracking codes, targeting, spending caps, pacing, etc.
Campaign Management : working with more than 100 clients (Agencies and Direct Response) to help them hit their various campaign goals, budgeting and scaling across the network.
Creative Management : getting the RSS feeds, tracking codes, images and headlines from the client and upselling to get more content and a/b testing.
Proactive Consultation : ensuring that clients are following the best practices, at a campaign level but also on UX pratices to ensure the best conversion and delivery, and maximising every opportunity to achieve account success on the platform.
Billing : communicating with accounts payable on billing issues
Reporting : analysing and creating custom reports for clients where necessary, with customer-facing presentation during external meetings.

Native Advertising, managing campaigns and daily optimizations with all main players (Taboola, Outbrain, Ligatus, Plista, Unister, Revcontent etc...), worldwide. Monthly budget 500K€.
Display, PPC, Campaign creation and management keeping with CPA goal & ROI as main KPIs.
Email Marketing – Negotiating deals on a CPA/CPL/CPM & CPC basis with partners.
CRO Project management (A/B Test and multivariate, heatmaps, scrollmaps, traffic analysis).
CRM strategy, establishing eCRM planning and following KPIs.
Affiliation Marketing (private in-house network of affiliates built and management).
SEO Keywords strategy management, content writing & optimization, link building.
Brand awareness management; Social Media strategy.

Education

Skills

Interests

Media Account Director - France & Benelux