I am a student with great academic records during my undergraduate and graduate program.
Besides, I had learned a lot of work skills in management during my internship in BCG, Mercedes-AMG, Alibaba Group, BNP Paribas and Lab1886.
Furthermore, I have rich experience in social activities. I have been to many countries for exchange and had a start-up experience of the international study tour, which helps build my international vision and leadership skill.
I am a person who loves to embrace the challenge and want to build the future of mobility!
Assisting Projects: Conducting market research and entry plan for F.L.O.W (Integrated Transportation Booking Platform), PASE (Private Airport Shuttle Experience), Planet Car (Autonomous Car Entertainment System) and Your Screen (Car Screen Advertisement).
External Target Scouting: Set up supervised topics for the external ideas searching engine such as Topic Analyst, Trend Explorer.
University Collaboration: Giving students from UCL, LSE, and MIT feedback on their research and organizing ideas pitch presentations to senior managers of Lab1886.
Company Description
Lab1886 was launched in 2007 by the name Daimler Business Innovation. Since then, the Lab has been supporting the company with innovative business models to master the challenges of the future.
Performing industry research and peer analysis: Finishing global market research on how the digitalization reshapes consumer habit and the way they consume the food.
Identifying and analyzing M&A opportunities: Finishing target sourcing in the food retail market. The target companies are based in China, France, Italy, the USA, and South Korea.
Performing company information research and financial analysis.
Participating in organizing marketing activities, such as the new C63 model launch event, Mercedes cafe opening ceremony and AMG customers club's test drive event.
Participating in the project of the E-commercial business platform for AMG and formulating the operational scheme.
Participating in the project helping the US, used-car online platform, Kelley Blue Book(KBB) enter the market in China: Studying the customer buying behavior, classifying ads market size. And identifying the growth rates of different ads market, regulatory and competitive environment. Finally presenting the list of potential partners and developing the entry plan.
