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Chandani Kathuria

Chandani Kathuria

A self motivated, charming individual, with great leadership and entrepreneurial / intrapreneurial qualities and excellent communication skills, with a zest to excel in various pursuits.

Gurgaon (122002) India
Employed Open to opportunities
Current:
Marketing and Communications Head, India | OC

Prior Exp:
Consultant | Advisory Services | EY, Gurgaon (India).

Gold medallist, MBA, having graduated from ESC-Pau, France.
Resume created on DoYouBuzz

Marketing and Communication head, India

OC **(confidential, as the brand is yet to launch)
Since November 2016
  • To strategically launch and develop the French Luxury skin-care brand in India
    -Strategically Identifying potential clients for OC across Key markets in India (New Delhi, Mumbai, Bangalore, Chennai etc..)
    -Client interaction and debriefing about OC
    -Client Relationship Management
    -Market Penetration and Expansion
    -Strategic sustainability and growth within the market.
    -Formulate Key Best Practices and Protocols.
    -Strategic Branding and creating Branding specific Best practices.
    -Creating relevant Marketing collateral for OC.
    -Help in Forecasting and Creating MIS: Projected vs Actual
    -Identify Key Lessons Learnt
  • Involved in the Registrations and complete Supply Chain operations and vendor finalisation
  • PR-Media coverage, Ad campaigns, Targeted Advertisement, Press release, Social events management
  • Social Media brand development and awareness (as per Indian requirements)
Company Description
A French Luxury skin-care brand.
  • Support various projects and initiatives focused on driving growth
    •Work with leadership team on implementation and execution of specific initiatives
    •Provide project management support on key projects such as new location set up, integration of acquisitions etc.
    •Independently work on driving execution and business as usual activities such as communication to stakeholders, customer engagement activities and other such activities
  • Serving a Media and Entertainment giant, (a G-360 account), over 14 months of Business Transformation project, enabled to a successful on-schedule Go-live.
  • Project plan creation and maintaining
  • Tracking, Monitoring and executing towards timely delivering respective planned activities.
  • Resource planning and management
  • Organising various events during the course of the project.
  • Communication spoc between the client and EY team.
  • Also practiced in enabling the Solution adoption, during the PGL period by helping the users understand the upgraded SAP interface. (as a Change Management consultant).
  • Collating & developing sector credentials (Healthcare, Life Sciences, Insurance, BCM, TMT, O&G, P&U ) across the Shared Services model of EY.
  • Developing the sector strategy and go-to-market agenda for Advisory services
  • Digital transformation trends in sectors
  • Competitor scan, POV's and Market analysis for Clients
  • Strategy designing
  • Pre-sales & Business developmet
  • Market Research & Analysis
  • Marketing & Client engagements
  • Target setting & tracking Operational excellence
  • Team management
  • Tracking the total Headcount & planning of New hires
Detailed Description
  • Actively engaged in bringing projects to EY India, from across the Globe. Primarily Americas & EMEIA, for IT Advisory services (SAP BI/BO, Testing, CRM, Cloud computing, SAP GRC tools, SAP ERP, Oracle, Microsoft Tech enablement tools etc..)
  • Uniquely designed job role, for the practice I started as an intern picked up good pace.
  • Reporting to the IT Advisory Partner and closely working with the entire IT Advisory team.
  • Responsible for the Fiscal targets to achieve and keeping a record of the Operations, and monitoring if the targets are being met or not.
  • Creating and sharing of Marketing material for internal and external clients.
  • Actively tracking the new opportunities and help build new competencies (demand driven).
  • Lead Generation- Identifying interesting opportunities for Advisory services.
  • Pre-sales Marketing material
  • Pipeline tracking- Mapping of events for Advisory services
  • Sector analysis
  • Secondary/desk research
  • Improving Operational excellence (also created a flowchart explaining the business model)
  • Created the IT Advisory Operations manual.
  • Designing IT Infrastructure for Sector specific competencies (Healthcare/Retail..)
  • Helping attain the Competitive advantage
  • How to improve and expand the French-Indian corporate/industrial relationship
  • Intensive Primary and Secondary research.
  • Qualitative & Quantitative analysis.
  • Understanding, mapping and designing the Value chain and the Supply chain model, Tech tools (Business Intelligence, ERP, CRM..) for Sector specific bodies (Healthcare/ Retail..).
  • Propose the best practices to be adapted.
Detailed Description
  • How to acquire the First Mover Advantage, in the Life Sciences(Healthcare/Retail) Sector, in Europe, and identifying the latest Information Technology trends and the major players in the industry, and creating value proposition.
  • Creating a business model wrt the CIO of a Healthcare body in France, and design the IT Infrastructure for the same.
  • Understand the requirements of the sector.
  • Understand the challenges being faced by them.
  • Propose how these challenges can be met and omitted.
  • The importance of Trust and Crowd sourcing.
  • IT Technical Support for Boeing & Spirit Aero systems in Wichita (Offsite)- an IBM client.
Detailed Description
  • Server Support engineer, in a B-2-B environment, (providing technical support and remote desk assistance to Spirit Aero Systems and Boeing, Wichita, USA.)
  • Knowledge and practice of Citrix, VPN servers, MS Outlook 2007, Lotus Notes
  • Understanding the processes and operations that run behind the codes, effective time management, gravity of client satisfaction
  • Trainer for C++ & SQL programming languages
  • Conducted English & Personality development training.
  • Effective leadership and transfer of knowledge.