Estelle is pursing Master's Degree in International Management (MIMT) Program in The Hong Kong University of Science and Technology and is going to exchange to ESADE through CEMS Program.
Designed effective method to collect a large amount of media data from AQX independently; improved working efficiency by 20% and praised by media planning director
Improved search tool based on analysis of relevant index and increased brand hits by 50%
Compared and analyzed marketing effect of P&G with 15 product lines from 7 competitors and delivered relevant 7 researches in aspects of OOH, digital, SNS and TVC
Contacted with 2 departments to ensure progress of campaign and participated in conference calls to report campaign progress to P&G
Company Description
SMG is a world-renowned media communication agency and a part of PUBLICIS GROUPE
