Estelle is pursing Master's Degree in International Management (MIMT) Program in The Hong Kong University of Science and Technology and is going to exchange to ESADE through CEMS Program.
Participated in commercial circle & consumer research projects for 5 commercial real estate clients
Performed 5 desk researches on commercial circle, including characteristics and complement of shopping centers etc.; all research results adopted by As Re Manager in final report for clients
Conducted 20+ competitive analyses to assess clients’ competitiveness based on questionnaire data; identified different consumer demands for clients
Critiqued 15+ case studies to identify best practices for benchmarking; proposed over 10 executable solutions for each well-known shopping center
Company Description
Ipsos is a global market research and a consulting firm headquartered in Paris
Designed effective method to collect a large amount of media data from AQX independently; improved working efficiency by 20% and praised by media planning director
Improved search tool based on analysis of relevant index and increased brand hits by 50%
Compared and analyzed marketing effect of P&G with 15 product lines from 7 competitors and delivered relevant 7 researches in aspects of OOH, digital, SNS and TVC
Contacted with 2 departments to ensure progress of campaign and participated in conference calls to report campaign progress to P&G
Company Description
SMG is a world-renowned media communication agency and a part of PUBLICIS GROUPE
