Estelle Chan
Estelle CHEN- resume
Consulting
Marketing
ESADE
HKUST
SPSS
29 years old
Driving License
Hong Kong Hong Kong SAR China
Student
Available
Estelle is pursing Master's Degree in International Management (MIMT) Program in The Hong Kong University of Science and Technology and is going to exchange to ESADE through CEMS Program.
Please feel free to contact me at
ychenfm@connect.ust.hk
Please feel free to contact me at
ychenfm@connect.ust.hk
Research Team Intern
Ipsos
December 2017
to June 2018
- Participated in commercial circle & consumer research projects for 5 commercial real estate clients
- Performed 5 desk researches on commercial circle, including characteristics and complement of shopping centers etc.; all research results adopted by As Re Manager in final report for clients
- Conducted 20+ competitive analyses to assess clients’ competitiveness based on questionnaire data; identified different consumer demands for clients
- Critiqued 15+ case studies to identify best practices for benchmarking; proposed over 10 executable solutions for each well-known shopping center
Big Data Marketing Intern (P&G Team)
STARCOM MEDIAVEST GROUP
March 2016
to June 2016
- Designed effective method to collect a large amount of media data from AQX independently; improved working efficiency by 20% and praised by media planning director
- Improved search tool based on analysis of relevant index and increased brand hits by 50%
- Compared and analyzed marketing effect of P&G with 15 product lines from 7 competitors and delivered relevant 7 researches in aspects of OOH, digital, SNS and TVC
- Contacted with 2 departments to ensure progress of campaign and participated in conference calls to report campaign progress to P&G
Master of Science in International Management
The Hong Kong University of Science and Technology
Since July 2018
•Exchange at ESADE Spain (Aug - Dec 2018)
•GPA: 3.6/4.0
•Led research project of attraction of GOGO business center: managed 5 project members to implement in-depth interviews, develop quantitative analysis and propose strategies based on research outcome; increased customer flow by 20% (Mar-Jun 2016)
Served as team leader of the 2016 J&J Future Business Leader Competition: led 6 teammates to conduct analyses with PEST, SWTO and Porter's Five Forces Model, develop business plan and create video clip to advertise product; won the Gold Award (Mar-May 2016)
•Led research project of attraction of GOGO business center: managed 5 project members to implement in-depth interviews, develop quantitative analysis and propose strategies based on research outcome; increased customer flow by 20% (Mar-Jun 2016)
Served as team leader of the 2016 J&J Future Business Leader Competition: led 6 teammates to conduct analyses with PEST, SWTO and Porter's Five Forces Model, develop business plan and create video clip to advertise product; won the Gold Award (Mar-May 2016)
•GPA: 3.9/4.0
•Awarded Scholarship for Outstanding Student (2013-2014 & 2015-2016)
•Awarded Scholarship for Outstanding Student (2013-2014 & 2015-2016)
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Chinese
Expert
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Cantonese
Expert
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English
Advanced
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Excel
Advanced
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PowerPoint
Advanced
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SPSS
Advanced
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Photoshop
Good
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After Effects
Advanced
