Plus Brand CEO Chad Willis enjoyed a successful tenure in the financial sector, during which he helped grow a lending marketing services firm which was eventually purchased by Wells Fargo. Even when working in finance Willis spent a significant amount of time involved in athletics. He developed fitness-focused nutrition products that athletes could purchase online. And, near and dear to his heart, he volunteered with the Special Olympics, where, over a decade, he filled the roles of counselor, coach, financial supporter and fundraiser. In 2019, he marketed Agua Plus bottled water. Seeing a need in the marketplace, he next created All-Scratch! — a write-on label specifically designed for use on glass, plastic, aluminum, and other beverage containers. Both are marquee products under the Plus Brand Industries’ umbrella.
