Celine TRAN
JEWELRY BRAND DIRECTOR ASIA
41 years old
France
Professional Status
Employed
Available
About Me
Bi cultural French & Vietnamese executive offering 10 years of experience in marketing & product development in Europe & Asia. Strong expertise in creation & launch of jewelry collection gained at Christian Bernard Group. Accomplished in managing customers’ portfolio & sourcing of materials. Skilled at markets analysis & brands positioning. Excellent knowledge of retail & manufacturing acquired in FMCG environments.
Jewelry Product Manager
Christian Bernard Group
June 2007
to January 2012
Full-time
PARIS
France
- Management of a product manager.
- Market study / Panel (Business intelligence, tendency research, product performance analysis, consumer expectations…), marketing & action plan preparation.
- Building of the product strategy and price policy (Guarantor of the gross margin of collections).
- Introduction and coordination: design, development & launch of new products with Vietnam, Hong-Kong & China factories.
- Management of products life cycle.
- Pricing strategy.
- Sales analysis, reporting & recommendations.
- Assistance of the sales department in the elaboration of the product sales books.
- Asia jewels Sourcing: elaboration of collection plan, building of the specifications book, negotiation with the suppliers, stocks forecast, logistics follow up, analysis of sales reports.
- Management of a product manager.