Bi cultural French & Vietnamese executive offering 10 years of experience in marketing & product development in Europe & Asia. Strong expertise in creation & launch of jewelry collection gained at Christian Bernard Group. Accomplished in managing customers’ portfolio & sourcing of materials. Skilled at markets analysis & brands positioning. Excellent knowledge of retail & manufacturing acquired in FMCG environments.
Market study / Panel (Business intelligence, tendency research, product performance analysis, consumer expectations…), marketing & action plan preparation.
Building of the product strategy and price policy (Guarantor of the gross margin of collections).
Introduction and coordination: design, development & launch of new products with Vietnam, Hong-Kong & China factories.
Management of products life cycle.
Pricing strategy.
Sales analysis, reporting & recommendations.
Assistance of the sales department in the elaboration of the product sales books.
Asia jewels Sourcing: elaboration of collection plan, building of the specifications book, negotiation with the suppliers, stocks forecast, logistics follow up, analysis of sales reports.
