Celine TRAN
JEWELRY BRAND DIRECTOR ASIA
40 years old
France
Professional Status
Employed
Available
About Me
Bi cultural French & Vietnamese executive offering 10 years of experience in marketing & product development in Europe & Asia. Strong expertise in creation & launch of jewelry collection gained at Christian Bernard Group. Accomplished in managing customers’ portfolio & sourcing of materials. Skilled at markets analysis & brands positioning. Excellent knowledge of retail & manufacturing acquired in FMCG environments.
Brand & Generic Collection Director
Christian Bernard Group
Since January 2014
Full-time
Hong Kong SAR China
- Spearheading of the marketing & product development departments of Aurostyle HKG, Asian subsidy of CB Group. Centralization of the Group’s gold & silver jewelry prototypes. Development of 1,200 novelties per year. Management of the 1st Company’s portfolio (35 M USD). Leading a team of 7 designers & products managers.
- Brands Management
- Analysis & positioning of Corporate’s brands in Europe & Asia markets (60% of Group’s turnover). Development of brands strategies (vision, mission, go-to-market)
e.g: http:/www.amandawakeley.com/videos/behind-the-scenes-of-aw-jewellery/
- Leading product creation with design team & factories. In charge of 6 collections, two developments per year.
- Establishment of performance indicators, cost & price parameters, market applications & sales estimates.
- Measurement of new launches’ performance (ROI & KPIs). Variance analysis.
- Monitoring market trends, research consumer markets and competitors’ activities to identify opportunities & key issues.
- Oversight of marketing & advertising activities to ensure consistency with product line strategy. Organization of 4 fairs per year through Europe & Asia.
- Monitor product distribution & consumer reactions. Anticipation of bottlenecks.
- Management of designer & creation team. Brainstorming innovative growth strategies.
- Align the company around the brand’s direction, choices & tactics.
- Analysis & positioning of Corporate’s brands in Europe & Asia markets (60% of Group’s turnover). Development of brands strategies (vision, mission, go-to-market)
- Sourcing & Procurement
- Develop, lead & execute the sourcing & purchasing strategies.
- Track & report key functional metrics to reduce expenses & improve effectiveness.
- Craft negotiation strategies & close deals with optimal terms.
- Partner with stakeholders to ensure clear requirements documentation.
- Forecast price & market trends to identify changes of balance in buyer-supplier power.
- Seek & partner with reliable vendors & suppliers. Review quality & timing of deliveries
- Develop, lead & execute the sourcing & purchasing strategies.
