Digital Marketing / Media Strategy for EU (24 countries): Digital, Social Media & Offline Media Strategy, Youtube Strategy, Influencer&Youtuber Strategy
Content / Campaign process: ATL Marketing campaign process (from agency brief to 360 deployment through com's audience&insights definition, big idea and strategic intent definition)
Audience Insights: Audience Segmentation (clustering and Consumer/Data insights (leveraging big partners: GG & FB)
MEDIA BUYING & ACQUISITION
Digital media buying expertise: SEA, YT, Social Media, Video, Programmatic
Central Media buying: management of the Pan Euro media budget, and central campaigns
