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Céline KNOCKAERT

Céline KNOCKAERT

Media Specialist at Nissan Europe

38 years old
Driving License
Levallois Perret (92300) France
Employed Open to opportunities
  • STRATEGY & CONTENT
    • Digital Marketing / Media Strategy for EU (24 countries): Digital, Social Media & Offline Media Strategy, Youtube Strategy, Influencer&Youtuber Strategy
    • Content / Campaign process: ATL Marketing campaign process (from agency brief to 360 deployment through com's audience&insights definition, big idea and strategic intent definition)
    • Audience Insights: Audience Segmentation (clustering and Consumer/Data insights (leveraging big partners: GG & FB)
  • MEDIA BUYING & ACQUISITION
    • Digital media buying expertise: SEA, YT, Social Media, Video, Programmatic
    • Central Media buying: management of the Pan Euro media budget, and central campaigns
  • Strategy / Digital Media consulting multi channels (Display, SEA, Emailing, Video on line, Mobile, Social media...)
  • Digital Buying - All Devices
  • Special operation / Partnership
  • Digitale Strategy / Coordination / Media cost Optimisation & performance analysis / Médiaplanning / Buying / Negociation /Reporting & Assessment
  • Management (4 people)
  • Clients : Mercedes-Benz / Ferrero / Eni / La Redoute / Homeaway
  • Media Buying Expert - Strategy & consulting in performance display buying
    • Media recommendation (Sales target objectives on online shop Orange Sosh / Mobile / Livebox / Smart Pro)
    • Media cost optimisation
    • Média planning and negociation (CPM / CPC / CPA / CPV / CPM-A)
    • Reporting, analysis, campaign assessment
    • Suivi opérationnel avec optimisation ROIste des performances
  • Client: ORANGE (B2B & B2C)
  • Display media buying performance
  • Media planning and negociation
  • Media cost optimisation
  • Reporting, analysis and campaign assessment
  • Campaigns set up follow up
  • Client: ORANGE (BtoC)
  • Brnading display buying
  • Set up, operational follow up, reporting, campaigns analysis and optimisation
  • Clients: Blédina / Décathlon / Flunch / Norauto / Reckitt Benckiser
  • Support Pan European application level system (ORACLE E-business suite)
  • Product base Recodification de la base article - Pan European project