Céline KNOCKAERT
Media Specialist at Nissan Europe
38 years old
Driving License
Levallois Perret (92300) France
Employed
Open to opportunities
Media Specialist at Nissan Europe
Equancy
Since December 2015
- STRATEGY & CONTENT
- Digital Marketing / Media Strategy for EU (24 countries): Digital, Social Media & Offline Media Strategy, Youtube Strategy, Influencer&Youtuber Strategy
- Content / Campaign process: ATL Marketing campaign process (from agency brief to 360 deployment through com's audience&insights definition, big idea and strategic intent definition)
- Audience Insights: Audience Segmentation (clustering and Consumer/Data insights (leveraging big partners: GG & FB)
- Digital Marketing / Media Strategy for EU (24 countries): Digital, Social Media & Offline Media Strategy, Youtube Strategy, Influencer&Youtuber Strategy
- MEDIA BUYING & ACQUISITION
- Digital media buying expertise: SEA, YT, Social Media, Video, Programmatic
- Central Media buying: management of the Pan Euro media budget, and central campaigns
- Digital media buying expertise: SEA, YT, Social Media, Video, Programmatic
Digital Account Director
BLUE 449 / Publicis
Since April 2013
Full-time
Levallois Perret
France
- Strategy / Digital Media consulting multi channels (Display, SEA, Emailing, Video on line, Mobile, Social media...)
- Digital Buying - All Devices
- Special operation / Partnership
- Digitale Strategy / Coordination / Media cost Optimisation & performance analysis / Médiaplanning / Buying / Negociation /Reporting & Assessment
- Management (4 people)
- Clients : Mercedes-Benz / Ferrero / Eni / La Redoute / Homeaway
Digital Account Manager - Performance
Havas Digital
August 2011
to April 2013
Full-time
Puteaux
France
- Media Buying Expert - Strategy & consulting in performance display buying
- Media recommendation (Sales target objectives on online shop Orange Sosh / Mobile / Livebox / Smart Pro)
- Media recommendation (Sales target objectives on online shop Orange Sosh / Mobile / Livebox / Smart Pro)
- Media cost optimisation
- Media cost optimisation
- Média planning and negociation (CPM / CPC / CPA / CPV / CPM-A)
- Média planning and negociation (CPM / CPC / CPA / CPV / CPM-A)
- Reporting, analysis, campaign assessment
- Reporting, analysis, campaign assessment
- Suivi opérationnel avec optimisation ROIste des performances
- Suivi opérationnel avec optimisation ROIste des performances
- Client: ORANGE (B2B & B2C)
Digital Media Account Executive - Performance
Havas Digital
October 2010
to August 2011
Cooperative Education Work
Puteaux
France
- Display media buying performance
- Media planning and negociation
- Media cost optimisation
- Reporting, analysis and campaign assessment
- Campaigns set up follow up
- Client: ORANGE (BtoC)
Digital media Account Executive
Havas Digital
April 2010
to September 2010
Internship
Puteaux
France
- Brnading display buying
- Set up, operational follow up, reporting, campaigns analysis and optimisation
- Clients: Blédina / Décathlon / Flunch / Norauto / Reckitt Benckiser
Bachelor of art honors – Communication & Public Relations
Institute of technology Carlow IRLANDE
September 2007
to June 2008
- Management (team of 4 account exectutive & media agency)
- Project & campaign management
- Internship training process
- Office Pack
- Web Analytics tools (Doubleclick, Nielsen, Google Analytics, Adwords, WCM, Mediamind, Poppy...)
- Leadership
- Pedagogy & knowledge sharing
- Strong self drive / autonomy
- Sense of team spirit
- Spanish - School level
- English - Fluent
