Experience — Celine Bettens

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Resume created on DoYouBuzz

Experiences

In charge of various traffic sources: SEA, Retargeting, Facebook, Mobile App:
- Management on a daily basis of the SEA performance : optimize conversion rates, keep the budget up to-date, manage CPC
- Investigate competition and focus on trends in search behavior
- Implementation of digital campaigns : Display, Facebook Ads, Instagram Ads, Adwords
- KPI reporting to provide recommendations for future improvements
- Ad hoc analysis on online performance of StepStone and its traffic sources

Understanding the strategic aspects of digital, the actors, communication channels and tools :
- Marketing display;
- E-mail marketing;
- CRM;
- SEO / SEA;
- Google Analytics;
- Google Adwords;
- Mobile advertising;
- Content marketing;
- Social marketing;

- Financial, organizational and economic management of a medical department;
- Participation in strategic decisions and policy choices of the department;
- Establishment of targets;
- Development of management tools;
- Budget preparation and monitoring;
- Analysis and control of accounts;
- Control of the billing process
- Establishment of indicators;
- Keeping dashboards;
- Applications for recruitment;
- Participation in various institutional projects

- Developed budgeting and planning skills by financing, planning, organizing my travel;
- Creation of an international network

- Discovered the natural health sector and organic products;
- Organized and participated to show abroad;
- Dealt with distributors, conducted market research;
- Participated in the strategic development of the company