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Celine Bettens

Celine Bettens

Digital Marketing Specialist

Employed Open to opportunities
I am sure that my analytical skills combined with my experience as Digital Marketing Specialist is a major asset for a new challenge in digital sector
Resume created on DoYouBuzz
  • In charge of various traffic sources: SEA, Retargeting, Facebook, Mobile App:
    • Management on a daily basis of the SEA performance : optimize conversion rates, keep the budget up to-date, manage CPC
    • Investigate competition and focus on trends in search behavior
    • Implementation of digital campaigns : Display, Facebook Ads, Instagram Ads, Adwords
    • KPI reporting to provide recommendations for future improvements
    • Ad hoc analysis on online performance of StepStone and its traffic sources
  • Understanding the strategic aspects of digital, the actors, communication channels and tools :
    • Marketing display;
    • E-mail marketing;
    • CRM;
    • SEO / SEA;
    • Google Analytics;
    • Google Adwords;
    • Mobile advertising;
    • Content marketing;
    • Social marketing;
    • Financial, organizational and economic management of a medical department;
    • Participation in strategic decisions and policy choices of the department;
    • Establishment of targets;
    • Development of management tools;
    • Budget preparation and monitoring;
    • Analysis and control of accounts;
    • Control of the billing process
    • Establishment of indicators;
    • Keeping dashboards;
    • Applications for recruitment;
    • Participation in various institutional projects
    • Developed budgeting and planning skills by financing, planning, organizing my travel;
    • Creation of an international network
    • Discovered the natural health sector and organic products;
    • Organized and participated to show abroad;
    • Dealt with distributors, conducted market research;
    • Participated in the strategic development of the company