Cecilie Roe
Redefining badassery for women in tech
39 years old
Denmark
Professional Status
Employed
Open to opportunities
About Me
Client-focused digital marketing leader with a successful track record of delivering high growth and building best-in-class digital experiences for global retail brands and businesses.
12 years experience in digital marketing strategy, digital technology and commercial management.
I build strong partnerships to develop and execute data-driven omnichannel strategies that deliver strong commercial results.
Looking for a strategic and pragmatic leader with proven expertise in digital marketing? You want me.
12 years experience in digital marketing strategy, digital technology and commercial management.
I build strong partnerships to develop and execute data-driven omnichannel strategies that deliver strong commercial results.
Looking for a strategic and pragmatic leader with proven expertise in digital marketing? You want me.
Senior Industry Manager - Retail
Google
Since November 2022
Copenhagen
- Leading transformational and complex partnerships with the largest global omnichannel retail businesses based in Northern Europe to deliver sustained, long term investment in Google’s commercial solutions across Ads & Media, Google Marketing Platform, AI and Cloud solutions
- Leading Executive Board and CxO relationships, incl. Joint Business Plan development and governance
- Effectively leading and orchestrating cross-functional customer teams of +10 people across a vast matrix organization to deliver on customer objectives and joint business plans
- Leading co-owned global media strategies, frameworks and governance models incl. objective & KPI setting, solution design, brand and performance marketing, content & creative strategies. Anchored in robust data-driven media effectiveness measurement and consumer insights
Industry Manager
Google
December 2019
to October 2022
Copenhagen
- Leading the partnerships between Google and some of the largest global advertisers in the Nordics
- Consulting companies on their growth & digital transformation
- Analysing data trends and client performance to guide strategy and implementation of Google solutions
- Leading and collaborating with cross-functional teams to best support our customers
- Guiding companies in international as well as domestic expansion
- Ensuring that sales plan are executed and all stakeholders deliver according to agreed plan
Client Solutions Manager
Meta
January 2017
to November 2019
Dublin
Ireland
- Building and managing relationships with key clients and agency partners (media, creative, marketing partners, etc.)
- Driving media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
- Analysing data and insights to guide strategy and implementation of Facebook solutions
- Working and collaborating with diverse group of internal cross-functional teams
- Educating clients and agencies on product solutions and best practices - Identifying optimisation opportunities for improving performance
- Growing existing business partnership
- Mentoring of Account Managers in SMB
Platform Solutions Manager – Programmatic
Adform
June 2014
to December 2016
Copenhagen, Denmark
- Account Management
- Relationship Management
- Establishment of Adform's Publisher Trading Desk
- Advising the biggest media agencies and trading desks in Denmark on optimizing usage of Adform
- Focal point for media related queries and opportunities in market, jointly with local sales
- Education and training of clients in all aspects of Adform's Demand-Side Platform (DSP)
- Matchmaking of Publishers and Agencies
- Approaching new direct advertisers and independent agencies
AdWords Specialist
Deducta Search
February 2013
to 2014
Hellerup, Kobenhavn, Denmark
- Managing large scale search campaigns in both B2C and B2B segments
- Creating valuable synergies between Google Adwords and Social Media
- Working with SEO in context of SEM for complete search results
- Participating in newbizz activities and pitches together with sales
Detailed Description
- Certifications:
AdWords Fundamentals
Search Advertising
Display Advertising
Google Analytics Individual Qualifications
Junior AdWords Campaign Specialist
Egmont Digital
August 2012
to January 2013
Valby, København, Denmark
Denmark
- Campaign Management
- Campaign Analysis
- Search Term Analysis
- Client Service and Support
PA to General Manager
Nordisk Film
May 2011
to January 2013
Valby, København, Denmark
- PA for the Nordic General Manager at Nordisk Film's Sony PlayStation division
- Sales Analysis
- Event Management
- Business Intelligence Project
