Cecilie Roe
Redefining badassery for women in tech
38 years old
Denmark
Professional Status
Employed
Open to opportunities
About Me
Client-focused digital marketing leader with a successful track record of delivering high growth and building best-in-class digital experiences for global retail brands and businesses.
12 years experience in digital marketing strategy, digital technology and commercial management.
I build strong partnerships to develop and execute data-driven omnichannel strategies that deliver strong commercial results.
Looking for a strategic and pragmatic leader with proven expertise in digital marketing? You want me.
12 years experience in digital marketing strategy, digital technology and commercial management.
I build strong partnerships to develop and execute data-driven omnichannel strategies that deliver strong commercial results.
Looking for a strategic and pragmatic leader with proven expertise in digital marketing? You want me.
Senior Industry Manager - Retail
Google
Since November 2022
Copenhagen
- Leading transformational and complex partnerships with the largest global omnichannel retail businesses based in Northern Europe to deliver sustained, long term investment in Google’s commercial solutions across Ads & Media, Google Marketing Platform, AI and Cloud solutions
- Leading Executive Board and CxO relationships, incl. Joint Business Plan development and governance
- Effectively leading and orchestrating cross-functional customer teams of +10 people across a vast matrix organization to deliver on customer objectives and joint business plans
- Leading co-owned global media strategies, frameworks and governance models incl. objective & KPI setting, solution design, brand and performance marketing, content & creative strategies. Anchored in robust data-driven media effectiveness measurement and consumer insights
Industry Manager
Google
December 2019
to October 2022
Copenhagen
- Leading the partnerships between Google and some of the largest global advertisers in the Nordics
- Consulting companies on their growth & digital transformation
- Analysing data trends and client performance to guide strategy and implementation of Google solutions
- Leading and collaborating with cross-functional teams to best support our customers
- Guiding companies in international as well as domestic expansion
- Ensuring that sales plan are executed and all stakeholders deliver according to agreed plan
Client Solutions Manager
Meta
January 2017
to November 2019
Dublin
Ireland
- Building and managing relationships with key clients and agency partners (media, creative, marketing partners, etc.)
- Driving media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
- Analysing data and insights to guide strategy and implementation of Facebook solutions
- Working and collaborating with diverse group of internal cross-functional teams
- Educating clients and agencies on product solutions and best practices - Identifying optimisation opportunities for improving performance
- Growing existing business partnership
- Mentoring of Account Managers in SMB
Platform Solutions Manager – Programmatic
Adform
June 2014
to December 2016
Copenhagen, Denmark
- Account Management
- Relationship Management
- Establishment of Adform's Publisher Trading Desk
- Advising the biggest media agencies and trading desks in Denmark on optimizing usage of Adform
- Focal point for media related queries and opportunities in market, jointly with local sales
- Education and training of clients in all aspects of Adform's Demand-Side Platform (DSP)
- Matchmaking of Publishers and Agencies
- Approaching new direct advertisers and independent agencies
AdWords Specialist
Deducta Search
February 2013
to 2014
Hellerup, Kobenhavn, Denmark
- Managing large scale search campaigns in both B2C and B2B segments
- Creating valuable synergies between Google Adwords and Social Media
- Working with SEO in context of SEM for complete search results
- Participating in newbizz activities and pitches together with sales
Junior AdWords Campaign Specialist
Egmont Digital
August 2012
to January 2013
Valby, København, Denmark
Denmark
- Campaign Management
- Campaign Analysis
- Search Term Analysis
- Client Service and Support
PA to General Manager
Nordisk Film
May 2011
to January 2013
Valby, København, Denmark
- PA for the Nordic General Manager at Nordisk Film's Sony PlayStation division
- Sales Analysis
- Event Management
- Business Intelligence Project
The programme emphasises on business to business sales and the core subjects are: Marketing, logistics, business law, management and economics.
The study programme is based on applied science, providing a combination of economic, communicative and cultural subjects with emphasis on international marketing. The purpose of the programme is to qualify the students to work independently with analysis, planning and implementation of domestic and international marketing activities in trade, production and service industries.
- Sales
- Media Buying
- Omni-Channel Marketing
- Business Intelligence
- Senior Stakeholder Management
- Cross-functional Team Leadership
