Cecilie Roe
Redefining badassery for women in tech
38 years old
Denmark
Employed
Open to opportunities
A proud digital marketing nerd - Endlessly curious and empathetic, who has spent numerous years handling the biggest accounts in the Nordic region.
Throughout the past 10 years I've developed an extensive network within the media and advertising landscape.
With my strong understanding of both online and traditional media, I am seen as a trusted advisor and partner to my clients.
I am an enthusiastic solution-driver who always puts my clients at the core of everything I do.
My passion is to provide the best customer experiences through collaboration and innovative advertising strategies.
I thrive in a dynamic, team-focused environment delivering against tight deadlines.
You want a strategic profile with a pragmatic approach and good understanding of digital marketing? You want me.
Throughout the past 10 years I've developed an extensive network within the media and advertising landscape.
With my strong understanding of both online and traditional media, I am seen as a trusted advisor and partner to my clients.
I am an enthusiastic solution-driver who always puts my clients at the core of everything I do.
My passion is to provide the best customer experiences through collaboration and innovative advertising strategies.
I thrive in a dynamic, team-focused environment delivering against tight deadlines.
You want a strategic profile with a pragmatic approach and good understanding of digital marketing? You want me.
Industry Manager
Google
Since December 2019
Copenhagen
- Managing relationships with clients from C suite to executional level including media agencies
- Analysing data trends and client performance to guide strategy and implementation of Google solutions
- Trusted advisor to my clients - guiding their digital transformation
- Leading and collaborating with diverse group of internal cross-functional teams
- Ensuring that sales plan are executed and all stakeholders deliver according to agreed plan
- Privacy Lead for Google DK: Helping clients drive growth in an evolving ads privacy environment
- GoogleGeist lead: Improving team health, culture, and vision at the Copenhagen office
Client Solutions Manager - Travel & Ecommerce
Meta
Since January 2017
Dublin
Ireland
- Building and managing relationships with key clients and agency partners (media, creative, marketing partners, etc.)
- Driving media and creative strategy, planning, and implementation of campaigns to deliver against Key Performance Indicators
- Analysing data and insights to guide strategy and implementation of Facebook solutions
- Working and collaborating with diverse group of internal cross-functional teams
- Educating clients and agencies on product solutions and best practices - Identifying optimisation opportunities for improving performance
- Growing existing business partnership
- Mentoring of Account Managers in SMB
Platform Solutions Manager – Programmatic
Adform
June 2014
to December 2016
Copenhagen, Denmark
- Account Management
- Relationship Management
- Establishment of Adform's Publisher Trading Desk
- Advising the biggest media agencies and trading desks in Denmark on optimizing usage of Adform
- Focal point for media related queries and opportunities in market, jointly with local sales
- Education and training of clients in all aspects of Adform's Demand-Side Platform (DSP)
- Matchmaking of Publishers and Agencies
- Approaching new direct advertisers and independent agencies
AdWords Specialist
Deducta Search
February 2013
to 2014
Hellerup, Kobenhavn, Denmark
- Managing large scale search campaigns in both B2C and B2B segments
- Creating valuable synergies between Google Adwords and Social Media
- Working with SEO in context of SEM for complete search results
- Participating in newbizz activities and pitches together with sales
Junior AdWords Campaign Specialist
Egmont Digital
August 2012
to January 2013
Valby, København, Denmark
Denmark
- Campaign Management
- Campaign Analysis
- Search Term Analysis
- Client Service and Support
PA to General Manager
Nordisk Film
May 2011
to January 2013
Valby, København, Denmark
- PA for the Nordic General Manager at Nordisk Film's Sony PlayStation division
- Sales Analysis
- Event Management
- Business Intelligence Project
The programme emphasises on business to business sales and the core subjects are: Marketing, logistics, business law, management and economics.
The study programme is based on applied science, providing a combination of economic, communicative and cultural subjects with emphasis on international marketing. The purpose of the programme is to qualify the students to work independently with analysis, planning and implementation of domestic and international marketing activities in trade, production and service industries.
