Jeff Carroll
Experienced Media Partnerships and Business Development Leader
Professional Status
Employed
Open to opportunities
About Me
Email: jcordercarroll@gmail.com
RESULTS
NBCUniversal
Golf Channel
Serino/Coyne
Viacom
RESULTS
NBCUniversal
- Over $176MM and $123MM in incremental revenue generated in 2017 & 2016 for the portfolio through cross platform plan development and execution
- 43% increase is app engagement across live streaming for Sports, News, Late Night and Prime
- CPA average down by 26% YOY for NBC, NBC Sports and Late Night applications
Golf Channel
- Over 17MM tee times booked through GolfNow mobile and digital sites, up 33% YOY (10MM booked in 2014)
-GolfNow bookings via mobile increased 211% vs prior two years, from 40% of bookings to over 85%
- Mobile traffic increased over 56% YOY through SEM and SEO efforts to Golf Channel Digital properties
- CPD for Golf Channel Live and Golf Instruction apps down over 22%
Serino/Coyne
- Conversion Rates for SEM and mobile video efforts up 32% versus prior year
- Online ticket sales rose 41% for BOM Musical versus prior year through SEM, SEO, email, mobile and social efforts
Viacom
- 76% growth in social engagement across VH1, MTV and Comedy Central vs prior year
- CPA for portfolio applications down 35% through digital optimization and A/B testing efforts vs prior year
Skills
Experienced In Fields of:
- Digital Partnerships & Business Development
- Digital Marketing Strategy
- Mobile Applications & Gaming
- Product Marketing & Monetization
- Customer Retention & Acquisition
- Forecasting & Budgeting
- Onmi-channel Integrated Marketing
- Media Strategy & Consulting
- Content Strategy & Development
- Lead Generation & Online Sales
- Brand Development
