Over $176MM and $123MM in incremental revenue generated in 2017 & 2016 for the portfolio through cross platform plan development and execution
43% increase is app engagement across live streaming for Sports, News, Late Night and Prime
CPA average down by 26% YOY for NBC, NBC Sports and Late Night applications
Golf Channel
Over 17MM tee times booked through GolfNow mobile and digital sites, up 33% YOY (10MM booked in 2014) -GolfNow bookings via mobile increased 211% vs prior two years, from 40% of bookings to over 85%
Mobile traffic increased over 56% YOY through SEM and SEO efforts to Golf Channel Digital properties
CPD for Golf Channel Live and Golf Instruction apps down over 22%
Serino/Coyne
Conversion Rates for SEM and mobile video efforts up 32% versus prior year
Online ticket sales rose 41% for BOM Musical versus prior year through SEM, SEO, email, mobile and social efforts
Viacom
76% growth in social engagement across VH1, MTV and Comedy Central vs prior year
CPA for portfolio applications down 35% through digital optimization and A/B testing efforts vs prior year
Development and execution of cross portfolio integrated marketing campaigns across Comcast/NBCU portfolio to drive incremental revenue and the creation of unified consumer experiences
Leverage data and research to create strategically aligned brand campaigns
Development of scale-able opportunities across all platforms & products
Identify opportunities based on market trends, emerging technology, inventory models, and new ad products
