Over $176MM and $123MM in incremental revenue generated in 2017 & 2016 for the portfolio through cross platform plan development and execution
43% increase is app engagement across live streaming for Sports, News, Late Night and Prime
CPA average down by 26% YOY for NBC, NBC Sports and Late Night applications
Golf Channel
Over 17MM tee times booked through GolfNow mobile and digital sites, up 33% YOY (10MM booked in 2014) -GolfNow bookings via mobile increased 211% vs prior two years, from 40% of bookings to over 85%
Mobile traffic increased over 56% YOY through SEM and SEO efforts to Golf Channel Digital properties
CPD for Golf Channel Live and Golf Instruction apps down over 22%
Serino/Coyne
Conversion Rates for SEM and mobile video efforts up 32% versus prior year
Online ticket sales rose 41% for BOM Musical versus prior year through SEM, SEO, email, mobile and social efforts
Viacom
76% growth in social engagement across VH1, MTV and Comedy Central vs prior year
CPA for portfolio applications down 35% through digital optimization and A/B testing efforts vs prior year
Lead and manage multiple workstreams of Viacom digital business, serving as the primary and high level contact to articulate Viacom's view on digital media strategy and business philosophies
Sell in new creative media solutions internally that aligns with their business, customer and brand goals
Assume substantial role on the core team(s) to identify issues, develop new business opportunities within the company and assist in development of new vendor relationships
