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Jeff Carroll

Experienced Media Partnerships and Business Development Leader

Professional Status
Employed
Open to opportunities
About Me
Email: jcordercarroll@gmail.com

RESULTS

NBCUniversal
  • Over $176MM and $123MM in incremental revenue generated in 2017 & 2016 for the portfolio through cross platform plan development and execution
  • 43% increase is app engagement across live streaming for Sports, News, Late Night and Prime
  • CPA average down by 26% YOY for NBC, NBC Sports and Late Night applications

Golf Channel
  • Over 17MM tee times booked through GolfNow mobile and digital sites, up 33% YOY (10MM booked in 2014)
    -GolfNow bookings via mobile increased 211% vs prior two years, from 40% of bookings to over 85%
  • Mobile traffic increased over 56% YOY through SEM and SEO efforts to Golf Channel Digital properties
  • CPD for Golf Channel Live and Golf Instruction apps down over 22%

Serino/Coyne
  • Conversion Rates for SEM and mobile video efforts up 32% versus prior year
  • Online ticket sales rose 41% for BOM Musical versus prior year through SEM, SEO, email, mobile and social efforts

Viacom
  • 76% growth in social engagement across VH1, MTV and Comedy Central vs prior year
  • CPA for portfolio applications down 35% through digital optimization and A/B testing efforts vs prior year
Resume created on DoYouBuzz
  • Worked across all client types to uncover business needs and objectives, crafts appropriate strategies and identifies/implements programs to help achieve client and Lab goals
  • Interfaced with IPG Mediabrands agencies and executives to help develop and sell through programs both from media owner clients as well as existing brand clients