Over $176MM and $123MM in incremental revenue generated in 2017 & 2016 for the portfolio through cross platform plan development and execution
43% increase is app engagement across live streaming for Sports, News, Late Night and Prime
CPA average down by 26% YOY for NBC, NBC Sports and Late Night applications
Golf Channel
Over 17MM tee times booked through GolfNow mobile and digital sites, up 33% YOY (10MM booked in 2014) -GolfNow bookings via mobile increased 211% vs prior two years, from 40% of bookings to over 85%
Mobile traffic increased over 56% YOY through SEM and SEO efforts to Golf Channel Digital properties
CPD for Golf Channel Live and Golf Instruction apps down over 22%
Serino/Coyne
Conversion Rates for SEM and mobile video efforts up 32% versus prior year
Online ticket sales rose 41% for BOM Musical versus prior year through SEM, SEO, email, mobile and social efforts
Viacom
76% growth in social engagement across VH1, MTV and Comedy Central vs prior year
CPA for portfolio applications down 35% through digital optimization and A/B testing efforts vs prior year
Worked across all client types to uncover business needs and objectives, crafts appropriate strategies and identifies/implements programs to help achieve client and Lab goals
Interfaced with IPG Mediabrands agencies and executives to help develop and sell through programs both from media owner clients as well as existing brand clients
