Over $176MM and $123MM in incremental revenue generated in 2017 & 2016 for the portfolio through cross platform plan development and execution
43% increase is app engagement across live streaming for Sports, News, Late Night and Prime
CPA average down by 26% YOY for NBC, NBC Sports and Late Night applications
Golf Channel
Over 17MM tee times booked through GolfNow mobile and digital sites, up 33% YOY (10MM booked in 2014) -GolfNow bookings via mobile increased 211% vs prior two years, from 40% of bookings to over 85%
Mobile traffic increased over 56% YOY through SEM and SEO efforts to Golf Channel Digital properties
CPD for Golf Channel Live and Golf Instruction apps down over 22%
Serino/Coyne
Conversion Rates for SEM and mobile video efforts up 32% versus prior year
Online ticket sales rose 41% for BOM Musical versus prior year through SEM, SEO, email, mobile and social efforts
Viacom
76% growth in social engagement across VH1, MTV and Comedy Central vs prior year
CPA for portfolio applications down 35% through digital optimization and A/B testing efforts vs prior year
Build and manage digital partnership efforts across emerging digital landscapes -including SVOD/AVOD, Voice/AI, AR/VR, Games & Apps, eBooks & AudioBooks, channels and DTC subscription services
Manage business development and contract negotiations across platform partners - Google, Amazon, Apple, ROKU, Facebook, Instagram, Twitter & Youtube
Development and execution of cross portfolio integrated marketing campaigns across Comcast/NBCU portfolio to drive incremental revenue and the creation of unified consumer experiences
Leverage data and research to create strategically aligned brand campaigns
Development of scale-able opportunities across all platforms & products
Identify opportunities based on market trends, emerging technology, inventory models, and new ad products
Oversee Golf Digital Solutions group and work cross-functionally with teams in Sales, Linear Production, Content, Measurement & Analytics, and Product Marketing to optimize the vertical strategies
Managed lead generation and audience acquisition across digital efforts for Golf Channel, Golf Channel Live and GolfNow properties
Worked across all client types to uncover business needs and objectives, crafts appropriate strategies and identifies/implements programs to help achieve client and Lab goals
Interfaced with IPG Mediabrands agencies and executives to help develop and sell through programs both from media owner clients as well as existing brand clients
Identify and evaluate new technologies, companies and solutions that extend our marketing reach and provide value to our client-base and overall agency offering
Executed digital media strategies in support of client brand goals
Drive innovation in digital media strategy and associated technology systems as needed to effectively deliver client success across mobile, social and digital
Lead and manage multiple workstreams of Viacom digital business, serving as the primary and high level contact to articulate Viacom's view on digital media strategy and business philosophies
Sell in new creative media solutions internally that aligns with their business, customer and brand goals
Assume substantial role on the core team(s) to identify issues, develop new business opportunities within the company and assist in development of new vendor relationships
