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Jeff Carroll

Experienced Media Partnerships and Business Development Leader

Professional Status
Employed
Open to opportunities
About Me
Email: jcordercarroll@gmail.com

RESULTS

NBCUniversal
  • Over $176MM and $123MM in incremental revenue generated in 2017 & 2016 for the portfolio through cross platform plan development and execution
  • 43% increase is app engagement across live streaming for Sports, News, Late Night and Prime
  • CPA average down by 26% YOY for NBC, NBC Sports and Late Night applications

Golf Channel
  • Over 17MM tee times booked through GolfNow mobile and digital sites, up 33% YOY (10MM booked in 2014)
    -GolfNow bookings via mobile increased 211% vs prior two years, from 40% of bookings to over 85%
  • Mobile traffic increased over 56% YOY through SEM and SEO efforts to Golf Channel Digital properties
  • CPD for Golf Channel Live and Golf Instruction apps down over 22%

Serino/Coyne
  • Conversion Rates for SEM and mobile video efforts up 32% versus prior year
  • Online ticket sales rose 41% for BOM Musical versus prior year through SEM, SEO, email, mobile and social efforts

Viacom
  • 76% growth in social engagement across VH1, MTV and Comedy Central vs prior year
  • CPA for portfolio applications down 35% through digital optimization and A/B testing efforts vs prior year
Resume created on DoYouBuzz
  • Develop scalable consumer strategies to drive sales, increase audience size and engagement, and implement company-wide technology solutions.
  • Oversee all research, analytics and attribution efforts across all publishing units
  • Develop and grow platform partner relationship across Google, Amazon, Barnes & Noble and all retail/e-commerce platforms.
  • Build and manage digital partnership efforts across emerging digital landscapes -including SVOD/AVOD, Voice/AI, AR/VR, Games & Apps, eBooks & AudioBooks, channels and DTC subscription services
  • Manage business development and contract negotiations across platform partners - Google, Amazon, Apple, ROKU, Facebook, Instagram, Twitter & Youtube
  • Marketing Strategy and Sales Development services across Entertainment, Gaming, Sports, Finance, Live Events and Hospitality industries.
  • Development and execution of cross portfolio integrated marketing campaigns across Comcast/NBCU portfolio to drive incremental revenue and the creation of unified consumer experiences
  • Leverage data and research to create strategically aligned brand campaigns
  • Development of scale-able opportunities across all platforms & products
  • Identify opportunities based on market trends, emerging technology, inventory models, and new ad products
  • Oversee Golf Digital Solutions group and work cross-functionally with teams in Sales, Linear Production, Content, Measurement & Analytics, and Product Marketing to optimize the vertical strategies
  • Managed lead generation and audience acquisition across digital efforts for Golf Channel, Golf Channel Live and GolfNow properties
  • Worked across all client types to uncover business needs and objectives, crafts appropriate strategies and identifies/implements programs to help achieve client and Lab goals
  • Interfaced with IPG Mediabrands agencies and executives to help develop and sell through programs both from media owner clients as well as existing brand clients
  • Identify and evaluate new technologies, companies and solutions that extend our marketing reach and provide value to our client-base and overall agency offering
  • Executed digital media strategies in support of client brand goals
  • Drive innovation in digital media strategy and associated technology systems as needed to effectively deliver client success across mobile, social and digital
  • Lead and manage multiple workstreams of Viacom digital business, serving as the primary and high level contact to articulate Viacom's view on digital media strategy and business philosophies
  • Sell in new creative media solutions internally that aligns with their business, customer and brand goals
  • Assume substantial role on the core team(s) to identify issues, develop new business opportunities within the company and assist in development of new vendor relationships
  • Responsible for marketing all Comedy Central content across all digital media platforms
  • Developed and implemented new marketing initiatives and strategies across digital landscapes

Various Marketing and Digital Roles

Furnished Quarters, AIG, Metropolitan Golf Association and Lord Abbett
June 2002 to April 2007
Metro Area (NY)
United States

Bachelor of Arts

Lafayette College

September 1998 to June 2002
English, Anthropology
Skills

Experienced In Fields of:

  • Digital Partnerships & Business Development
  • Digital Marketing Strategy
  • Mobile Applications & Gaming
  • Product Marketing & Monetization
  • Customer Retention & Acquisition
  • Forecasting & Budgeting
  • Onmi-channel Integrated Marketing
  • Media Strategy & Consulting
  • Content Strategy & Development
  • Lead Generation & Online Sales
  • Brand Development