Carolyn Davenport-Moncel is a writer, digital communication specials and former president of MotionTemps, LLC. Working in Internet marketing since 1995, she has worked both in the private sector - in agency, corporate and nonprofit environments, and in the public sector developing strategies for local political campaigns.
Through MotionTemps, Carolyn has worked in Internet marketing and web site maintenance for such diverse organizations as Google and LKB & Associates in France; Insight Design Solutions and Project Knowledge in the United States; and OTC Foundation, Franciscans Int'l and Moevenpick Hotels in Switzerland.
Carolyn began her Internet marketing career in 1994 at A2S2 Digital Projects, which later became Speakout.com, an Internet publishing company based in Chicago with offices in Washington, DC. Serving as marketing manager, PR Coordinator and community liaison, Carolyn assisted in the launch of two bipartisan public policy Web sites, Policy.com and IntellectualCapital.com. These two sites, along with Slate.com and Salon.com set the model for aggregate and original political/policy content online.
Recreating and implementing a strategic, communications roadmap for PR, e-Commerce and Social Media activities; SEO/SEM analysis and recommendations.
Writing and approving all digital content: website, blog, mobile, PR opportunities and social media content for local hotel on weekly basis
Rewriting web content from French to English; uploading web content in four languages: English, French, German and Arabic; monitoring and managing website KPIs
Deploying of latest generation, multilingual, Nespresso B2C digital touchpoints –including website and mobile for several global markets.
Ensuring the integration of business needs by collecting, negotiating and validating market requirements; ensuring and coordinating proper implementation of new sites
Accompanying markets through rollout phases including communication with both HQ and market stakeholders; monitoring pre- and post KPIs; and providing ongoing market support for training and support.
Manage virtually all aspects of new and existing client accounts – from initial proposal and budget forecasting through project completion and follow up.
Client responsibilities include: Developing and editing PowerPoint presentations; Editing and formatting training manuals; editing and managing multilingual (English/French/Spanish) websites and blogs using industry standard CMS tools, and directing social networking and e-learning efforts.
Served as liaison between the organization and external vendors and directed the design of a new multilingual website and collateral pieces for various multilingual outreach campaigns.
Updated web content daily in five languages: English, French, Spanish, German and Italian using Drupal.
Distributed monthly newsletters in five languages using MailChimp, and monitored all SEO/SEM analysis.
Responsible for the planning and maintenance of a complex web project sponsored by Stryker Osteosynthesis USA and designed for globally renowned orthopedic surgeons.
Validated stylebook documentation and approved all changes to the web platform structure including daily content updates (text, graphics, and multimedia)
UX improvements and directed an external globally-assembled, multilingual development team to execute site upgrades, troubleshooting and knowledge transfer
Executed PR strategies for one of the leading online communities devoted to parents and expectant parents.
Managed community forums for 16 separate web sites, and monitored all SEO/SEM activities and implemented special event projects and managed all online affiliated marketing programs and online/offline advertising campaigns.