Carolyn MONCEL
Digital Content Manager
Media Relations
Social Media
Project Management
Web Content
Lausanne (1007) Switzerland
Professional Status
Employed
Open to opportunities
About Me
Carolyn Davenport-Moncel is a writer, digital communication specials and former president of MotionTemps, LLC. Working in Internet marketing since 1995, she has worked both in the private sector - in agency, corporate and nonprofit environments, and in the public sector developing strategies for local political campaigns.
Through MotionTemps, Carolyn has worked in Internet marketing and web site maintenance for such diverse organizations as Google and LKB & Associates in France; Insight Design Solutions and Project Knowledge in the United States; and OTC Foundation, Franciscans Int'l and Moevenpick Hotels in Switzerland.
Carolyn began her Internet marketing career in 1994 at A2S2 Digital Projects, which later became Speakout.com, an Internet publishing company based in Chicago with offices in Washington, DC. Serving as marketing manager, PR Coordinator and community liaison, Carolyn assisted in the launch of two bipartisan public policy Web sites, Policy.com and IntellectualCapital.com. These two sites, along with Slate.com and Salon.com set the model for aggregate and original political/policy content online.
Through MotionTemps, Carolyn has worked in Internet marketing and web site maintenance for such diverse organizations as Google and LKB & Associates in France; Insight Design Solutions and Project Knowledge in the United States; and OTC Foundation, Franciscans Int'l and Moevenpick Hotels in Switzerland.
Carolyn began her Internet marketing career in 1994 at A2S2 Digital Projects, which later became Speakout.com, an Internet publishing company based in Chicago with offices in Washington, DC. Serving as marketing manager, PR Coordinator and community liaison, Carolyn assisted in the launch of two bipartisan public policy Web sites, Policy.com and IntellectualCapital.com. These two sites, along with Slate.com and Salon.com set the model for aggregate and original political/policy content online.
Digital Communication Manager
Geneva Centre for Security Policy
Since December 2016
- Responsibilities include defining and implementing strategies for all communications activities including web, publications and social media
- Monitoring and analysis across all media channels
- Creating and editing web content; and maintaining the GCSP website.
- Assisting in the development of overall corporate branding and messaging and deployment of all owned and paid digital advertising activities.
Online Community Coordinator
Lutheran World Federation
October 2014
to December 2016
Part-time
Geneva
Switzerland
- Defining strategy and implementing Social Media activities; monitoring and analysis
- Creating and editing web content; and maintaining the LWF website in English and German.
- Full-time employment attained in October 2015.
Digital Communication & Social Media Manager (Project)
Nobel Biocare
December 2013
to October 2015
Part-time
Zurich
Switzerland
- Defining strategy and implementing Social Media activities; monitoring and analysis
- Writing and distributing the FOR digital newsletter and contributing to the Nobel Biocare newsletter
- Creating and editing web content; and maintaining the Foundation for Oral Rehabilitation (FOR) website.
E-Commerce & Digital Marketing Consultant (Project)
Grand Kempinski Hotel
September 2013
to November 2013
Consultant
Geneva
Switzerland
- Recreating and implementing a strategic, communications roadmap for PR, e-Commerce and Social Media activities; SEO/SEM analysis and recommendations.
- Writing and approving all digital content: website, blog, mobile, PR opportunities and social media content for local hotel on weekly basis
- Rewriting web content from French to English; uploading web content in four languages: English, French, German and Arabic; monitoring and managing website KPIs
eCommerce Rollout Project Manager - Nespresso (Project)
SII Suisse
February 2013
to August 2014
Consultant
Lausanne
Switzerland
- Deploying of latest generation, multilingual, Nespresso B2C digital touchpoints –including website and mobile for several global markets.
- Ensuring the integration of business needs by collecting, negotiating and validating market requirements; ensuring and coordinating proper implementation of new sites
- Accompanying markets through rollout phases including communication with both HQ and market stakeholders; monitoring pre- and post KPIs; and providing ongoing market support for training and support.
Consultant
MotionTemps, LLC
Since July 2001
Freelancer
Chicago Paris Geneva
- Manage virtually all aspects of new and existing client accounts – from initial proposal and budget forecasting through project completion and follow up.
- Client responsibilities include: Developing and editing PowerPoint presentations; Editing and formatting training manuals; editing and managing multilingual (English/French/Spanish) websites and blogs using industry standard CMS tools, and directing social networking and e-learning efforts.
Consultant
Franciscans International
January 2010
to January 2011
Freelancer
Geneva
Switzerland
- Served as liaison between the organization and external vendors and directed the design of a new multilingual website and collateral pieces for various multilingual outreach campaigns.
- Updated web content daily in five languages: English, French, Spanish, German and Italian using Drupal.
- Distributed monthly newsletters in five languages using MailChimp, and monitored all SEO/SEM analysis.
Website Coordinator
Osteosynthesis & Trauma Care (OTC) Foundation
August 2007
to December 2011
Part-time
Geneva & Bern
Switzerland
- Responsible for the planning and maintenance of a complex web project sponsored by Stryker Osteosynthesis USA and designed for globally renowned orthopedic surgeons.
- Validated stylebook documentation and approved all changes to the web platform structure including daily content updates (text, graphics, and multimedia)
- UX improvements and directed an external globally-assembled, multilingual development team to execute site upgrades, troubleshooting and knowledge transfer
- Edited and distributed monthly newsletter
- Monitored all SEO traffic analysis.
Google Content Evaluator
Kelly Services IT
August 2005
to August 2006
Freelancer
Paris
France
- Evaluated and rated French and Spanish web pages based on an extensive and highly confidential criteria provided by Google.
Account Supervisor
Amdur Spitz & Associates
May 2000
to May 2001
Full-time
Chicago
United States - Alabama
- Executed PR strategies and marketing plans for non-profit organization dedicated to youth arts education.
- Managed all new client accounts and developed media kits.
- Created PowerPoint presentations and maintained client press clipping library.
Public Relations Coordinator
iParenting.com
November 1999
to May 2000
Freelancer
Evanston
United States
- Executed PR strategies for one of the leading online communities devoted to parents and expectant parents.
- Managed community forums for 16 separate web sites, and monitored all SEO/SEM activities and implemented special event projects and managed all online affiliated marketing programs and online/offline advertising campaigns.
Executive Assistant to Sr. Group Account Mgmt. Director
J. Walter Thompson
April 1999
to November 1999
Full-time
Chicago
United States - Illinois
- Supplied first-hand consultations on Web/interactive trends to account management team for existing and new business accounts.
- Maintained communications between agency and client and scheduled meetings for the Nabisco account management team.
- Conducted extensive research on competitive brands, created planning calendars and maintained Nabisco account library.
Public Relations Coordinator
A2S2 Digital Projects
October 1995
to July 1998
Full-time
Chicago
United States
- Implemented PR strategies and community outreach programs for two bipartisan U.S. public policy Web sites.
- Developed media kits and pitched story ideas to major media outlets.
- Scheduled media opportunities for executive staff members and managed award-winning chat site called "Policy Street" on MSN.
Community Relations Associate
Cook County Assessor's Office
May 1988
to October 1995
Full-time
Chicago
United States - Illinois
- Assisted senior public affairs director in planning and implementing community outreach events.
- Wrote fact sheets and copy for outreach brochures and posters.
- Scheduled media opportunities, wrote press releases and media advisories, and created media kits.
- Administrative: Microsoft Office (Word, Excel, PowerPoint, Access and Outlook)
- CMS: Drupal, Joomla with K2 content extensions, Silver Stripe, Typo3, DotNetNukel, EZ-Publisher, and Mobile CMS
- Blogging: Wordpress, Blogger and Typepad
- Websites: Dreamweaver (CSS, HTML, XHTML editors)
- Scripting: HTML, PHP and JavaScript
- SEO/SEM: Google Analytics and Webtrends, Omniture, AppAnnie
- Design: Adobe Suite – including InDesign and Photoshop
- Video editing: Kaltura, Movie Maker, iMovie
- Social Media: Facebook, Twitter, Instagram, SnapChat, Pinterest, LinkedIn, YouTube, Klout, Tumblr, etc.
- Social Media Management: Hootsuite, SproutSocial, TweetDeck
- Email marketing: MailChimp, E-zine Director, iContact, Constant Contact
- Web Conferencing: Go2Meeting and WebEx
- CRM – basic familiarity
- Agile Methodology – basic familiarity
- PMI PMP Certification coursework completed in 2011
- Project Management: MS Project, Jira, Teamwork, Basecamp, Slack
- eCommerce Platform: Magento, Hybris basic familiarity
- Expert-level experience in media relations, PR and the communication mix
- Strong writing, editing and interpersonal communications
- Ability to manage projects life cycles effectively
- Social media early adopter; SEO Analytical Experience
- Strong knowledge of website management, administration and documentation
- English – Mother Tongue
- French – B1 DELF Certification
- Spanish – B1 DELF Certification
Bachelor of Arts Degree - Organizational Communications
Loyola University Chicago
August 1986
to June 1991
Emphasis: Public Relations
Minor: Political Science
Minor: Political Science
- Author - "Railway Confessions - A Collection of Short Stories" (2012)
- Author - "5 Reasons to Leave a Lover - A Novella and Other Short Stories" (2011)
- Author - "Encounters in Paris - A Collection of Short Shorties" (2010)
